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Audience Segments for AdTech

Activate the #1 superset of home mover & property data in the US.

Accurate audiences. Fresh data. Trusted by Fortune 500.

500+ audience segments tied to property, household, and life stage signals, available on major DSPs and SSPs.

Get Started Download the Catalog

Where to Find Our Segments

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    Advertisers

    Leading brands trust Audience Town segments.

    If your brand needs to reach specific groups of people on the home journey, there’s no limit to how you can leverage our audience segments to achieve results.

    See Results
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    Our Segments

    500+ audience segments, tailored for you.

    Want to reach predicted home movers? Home owners or renters? Those who are financially qualified? Pre-movers with a pet? New home owners who are into DIY? 

    We've built hundreds of segments covering almost every slice of US households.

    Download the Catalog
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    Activate

    Getting started is easy.

    You can activate Audience Town segments on the best DSPs and SSPs, like LiveRamp, TradeDesk and many more.

    You can also push our segments to platforms like Meta via API.

    Prefer to work directly to build and buy custom audience segments? We can do that.

    Get Started
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    audience segments

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    daily digital events

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    US adults

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    consumer attributes

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    Download our audience catalog.

    Explore 500+ custom audience segments.

     

    Why Our Segments Perform

    Data you can't get anywhere else.

    The WhengineTM is the #1 superset of consumer and property data in the US.

    Whengine™ combines online behavior data, home mover signals, and demographic data from 200+ trusted partners into a single, unified engine, helping you understand consumers and communities like no one else can. 

    Predictive Move Data

    Know who is predicted to move in the next 12, 6, and 3 months, and who has actually moved in the last 12 months.

    Home Profiles

    Learn about your property and market: home value, age of home, household size, lot size, age of HVAC, age of roof, and more.

    Real-Time Updates

    Our data updates every 72 hours (or less), so you get real time insights you can act on.

    Consumer Demographics

    See renter vs. buyer, income, credit score, home equity, current mortgage rate, size of household, pet ownership, age, gender, and more!

    Purchase Data

    Your audience is shopping. What are they buying? Gain insight on purchase categories, payment methods, and more – for online & offline purchases.

    Interests

    To attract your audience, you need to understand them. Learn about general interests like media affinity, travel, sports, music, reading, and more.

    Why Home Movers Matter

    Home movers spent $200B a year, and make buying decisions across categories.

    When people move, they make decisions about everything: homes, internet, cars, insurance, appliances, and more. And they spend tens of thousands of dollars before, during, and after the move. But it's hard to reach them with standard targeting Unless you work with Audience Town.

    We're the only company 100% focused on mapping and segmenting the Home Journey. Our segment library lets you reach households before, during, and after the move.

    ‍See results, and get in touch to learn more.

    See Results Learn More

    Home mover math:

    • ~20M people move each year

    • Movers spend $200B+ annually

    • 24-month window of purchase activity

    • Available on major DSPs & SSPs

     

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    Explore specific Audience Segments

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    DIY & Home Improvement

    Target home movers interested in DIY & home improvement

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    Home Services

    Target home movers interested in home services

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    Fitness & Wellness

    Target home movers interested in fitness and wellness.

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    Personal Finance & Taxes

    Target home movers interested in personal finance and taxes.

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    Pets

    Target home movers who have pets.

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    Mortgage

    Target home movers shopping for a mortgage.

    Download
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    Auto

    Target home movers shopping for a car or car insurance.

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    AT Icon home

    Home Furnishing

    Target home movers shopping for furniture, decor and more.

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    Home Electronics

    Target home movers shopping for home electronics.

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    Home Insurance

    Target home movers shopping for home insurance.

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    Big Box Retail

    Understand home movers who shop at big box retail.

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    Groceries

    Target home movers shopping for groceries, supplies and more.

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    Utilities

    Target home movers shopping for utilities.

    Download

    Audience Segment FAQs

    Frequently asked questions

    Here are some of the most common questions we get. Still need answers? Get in touch.
    Can I request custom segments?

    Yes. We work with advertisers regularly to build custom segments with custom filtering by life stage, demographics, location, product intent, current home profile, interests, and so much more.

     

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    Case Study

    Customer acquisition costs for qualified new home and refinance loans decreased by more than 30%.

    GUARANTEED RATE Mortgage Lender

    Guaranteed Rate saw a dramatic increase in application approvals, effectively decreasing their acquisition costs, using Audience Town’s unique intelligence to find qualified customers looking for new home loans or to refinance existing homes.

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    Case Study

    Drove 28% more interest using fresh mover data on Facebook.

    SUNRUN Solar

    In month one, Sunrun was able to drive the highest conversion rate amongst three audiences - 28% higher - using audience data. By month three, they were able to beat the cost-per-conversion goal, at 12% lower.

    Learn More
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    Case Study

    Click through rates were 3x higher than the digital
media average.

    HOLT HOMES Homebuilder

    Holt Homes, a large regional home builder, used audience data to find potential new home buyers only once they were ready to look. In the process, their cost per lead average decreased by as much as 50%.

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    Case Study

    Customer acquisition costs for qualified apartment home leases
decreased by 64%.

    AMLI Multifamily Residential

    AMLI was able to increase qualified candidates who were on the hunt for a new apartment home, effectively decreasing acquisition costs, by using audience data to reach renters using geo-targeting and prompt mobile strategies.

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    Case Study

    Retargeting home movers resulted in ~25% conversion rate increase.

    MILLER & SMITH Homebuilder

    Miller & Smith, a Builder of the Year winner, was able to increase site visits and conversions by using audience  data to find potential new home buyers and renters within a targeted area and deliver impactful messaging on premium connected television.

    Retargeting home movers after streaming TV exposure produced:

    • Click-through rate 4x the industry average

    • Conversion rate increase of nearly 25%

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    Case Study

    New memberships at targeted locations increased by more than 10%.

    SAM’S CLUB Membership Retail Warehouse

    Sam’s Club was able to drive new memberships well above their current rate of acquisition, combining geo-fencing and audience data to find new homeowners in the area that were not already existing members.

    Learn More

    Schedule an exploratory call with our team to see if Audience Town is right for you.