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Built for you,
to build with you.
Get to know your audience with our user-friendly marketing analytics platform created just for homebuilders. It’s easy to get started with a 1-step setup to connect Audience Town to your website.
How it works
Boost Sales & Marketing ROI
With our flagship solution, you get:
- Website Analytics: See who visits your site, with industry-leading consumer data.
- Paid Search Analytics: Learn which paid keywords drive real leads to your community.
- Lead Analytics: View detailed lead profiles, with data like time on site and lead source.
- Audience Segmentation Tool: Build segments based on digital activity, or use our benchmarks.
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Enhance with the Market Assessment Bundle
Bring together people and property data to see who is moving, what they're buying, why they're buying it, and where they're coming from. Built in partnership with CoreLogic.
Learn More
Attribution Bundle
Tracks your buyer journey with attribution across marketing and sales efforts.
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Qualify visitors as soon as the first site visit
Buyers are in market for 100+ days before they ever fill out a form. With Audience Town, you can find out who is serious about purchasing your homes.
Know your people with insights you can’t get anywhere else
Tools like Google Analytics give you basic information about your site traffic. Audience Town goes beyond the basics to give you real estate-specific insights that help you understand who is serious about purchasing your homes.
Optimize your marketing spend
Improve paid search performance with keyword-specific consumer attributes. No more guesswork and wasted spend.
See the full buyers journey to measure performance
We analyze your site, search, and CRM data to achieve a full view of the path to purchase. Track sales back to marketing, so you can finally see what’s working and what isn’t.
You need analytics that go above and beyond the basics.
Google Analytics
The basics in analytics across industries, Google tells you what is happening on your website and has no real-estate-specific features.
Real Estate Tools
Existing tools are focused on the where and what in real estate, but not who.
Audience Town
Great in concert with other tools or on its own, our sales and marketing platform is a whole new conversation — analytics that understand home movers based on human behavior and life events.
Think Google Analytics — but better
Website Visitor Insights
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Get your demo.
Sign up today for a quick demo with our friendly team, and start changing the game.