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Game-changing analytics to uplevel your business
Get to know your audience with user-friendly analytics for real estate. I’s easy to get started with a 1-step setup to connect Audience Town to your website.
What we track:
Predictive
Know who is predicted to move in the next 12, 6, and 3 months
Home Profiles & Demographics
Learn about your prospects and customers: home value, household size, renter vs buyer, income, size of household, age, gender, and more!
Purchase
Your audience is shopping. What are they buying? Gain insight on purchase categories, payment methods, and more – for online & offline purchases.
Financials
Understand your audiences’ financial blueprint in depth: health, household savings, net worth, discretionary income, mortgage type, loan type, investment type, and more.
Interests
To attract your audience, you need to understand them. Learn about general interests like media affinity, travel, sports, music, reading, and more.
How we fit in:
Google Analytics
The basics in analytics across industries, Google tells you what is happening on your website and has no real-estate-specific features.
Real Estate Tools
Existing tools are focused on the where and what in real estate, but not who.
Audience Town
Great in concert with other tools or on its own, our platform is a whole new conversation — analytics that understand WHO is moving and WHEN based on human behavior trends predicted by life events and other factors.
What we measure:
- Website Traffic
- Customers (CRM)
- Form Fills & Events
- Advertising Exposure
- Search Engine Marketing
- Email
How to use it:
- Compare to market data trends
- Customer Intelligence & Insights
- Land Acquisitions / Development
- Marketing
- Communications
- Website Development
- Creative Imagery
- Product Development
Let's get started.
Be more data driven and thrive with our specialized analytics program built for just for real estate. Fill in the form below and we'll be in touch for a demo.