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One platform, two core solutions.
Foundation shows your home buyer funnel. Market Assessment shows you the field. Together? You own the map.
See why more than 30% of new home communities in the US trust Audience Town
Foundation
With our flagship solution, you get:
- Website Analytics about who visits your site.
- Paid Search Analytics reveals which paid keywords drive real leads to your community.
- Lead Analytics shows detailed lead profiles.
- Audience Segmentation Tool lets you build segments based on digital activity or benchmarks.
Plus, supercharge your subscription with add-on modules that scale with you.
Market Assessment
Get custom, hyper-local competitive intelligence that delivers smarter targeting, pricing, and sales strategies.
- Competitive Analysis lets you benchmark homes against comparable new construction and resale properties.
- Create Perfect Buyer Profiles based on real recent buyers, updated weekly.
- Hyper-Local Market Intelligence shows your specific market’s inventory, consumers, sales and property attributes.
Data intelligence you can trust.
How does it work? Our proprietary WhengineTM analyzes 300 billion data events on 280,000,000 US adults daily to supercharge your growth strategy. We work with 100+ trusted data providers to deliver you the #1 superset of consumer and property data.
The result? Fresh, actionable insights - at your fingertips.
You need analytics that go above and beyond the basics.
Google Analytics
The basics in analytics across industries, Google tells you what is happening on your website and has no real-estate-specific features.
Real Estate Tools
Existing tools are focused on the where and what in real estate, but not who.
Audience Town
Great in concert with other tools or on its own, our sales and marketing platform is a whole new conversation — analytics that understand home movers based on human behavior and life events.
Optimize your marketing spend
Improve paid search performance with keyword-specific consumer attributes. No more guesswork and wasted spend.
Move beyond Google Analytics with actionable insights designed for you
Website Visitor Insights
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Know your people, sell more homes.
It's simple: when you know your people, you can sell more homes. Audience Town delivers consumer insights that no one else can. Improve marketing, speed up sales, and boost ROI.
Get your demo.
Sign up today for a quick demo with our friendly team, and start changing the game.