One platform, two core solutions.

Foundation shows your home buyer funnel. Market Assessment shows you the field. Together? You own the map.

Built for you, to build with you
Invitation Homes
Lennar
Guaranteed Rate
Sam's Club
AMLI Residential
K Hovnanian Homes
Ivory Homes
American Southern Homes
The Jones Company
Hayden Homes
Holt Homes
Wasatch Group
William Ryan Homes
American Legend Homes
Maronda Homes
Fischer Homes
Unionmain Homes
Invitation Homes
Lennar
Guaranteed Rate
Sam's Club
AMLI Residential
K Hovnanian Homes
Ivory Homes
American Southern Homes
The Jones Company
Hayden Homes
Holt Homes
Wasatch Group
William Ryan Homes
American Legend Homes
Maronda Homes
Fischer Homes
Unionmain Homes

See why more than 30% of new home communities in the US trust Audience Town

For Marketing & Sales

Foundation

With our flagship solution, you get:

  • Website Analytics about who visits your site.
  • Paid Search Analytics reveals which paid keywords drive real leads to your community.
  • Lead Analytics shows detailed lead profiles.
  • Audience Segmentation Tool lets you build segments based on digital activity or benchmarks.

Plus, supercharge your subscription with add-on modules that scale with you.

For Sales, Land & Operations

Market Assessment

Get custom, hyper-local competitive intelligence that delivers smarter targeting, pricing, and sales strategies.

  • Competitive Analysis lets you benchmark homes against comparable new construction and resale properties.
  • Create Perfect Buyer Profiles based on real recent buyers, updated weekly.
  • Hyper-Local Market Intelligence shows your specific market’s inventory, consumers, sales and property attributes.

Data intelligence you can trust.

How does it work? Our proprietary WhengineTM analyzes 300 billion data events on 280,000,000 US adults daily to supercharge your growth strategy. We work with 100+ trusted data providers to deliver you the #1 superset of consumer and property data.

The result? Fresh, actionable insights - at your fingertips.

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You need analytics that go above and beyond the basics.

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Google Analytics

The basics in analytics across industries, Google tells you what is happening on your website and has no real-estate-specific features.

Real Estate Tools

Existing tools are focused on the where and what in real estate, but not who.

Audience Town

Great in concert with other tools or on its own, our sales and marketing platform is a whole new conversation — analytics that understand home movers based on human behavior and life events.

Check out our map of the real estate tech landscape >
Customer Case Study

Optimize your marketing spend

Improve paid search performance with keyword-specific consumer attributes. No more guesswork and wasted spend.

Learn how Maronda Homes got better leads at the same budget with Audience Town search analytics >
optimize your marketing spend

Move beyond Google Analytics with actionable insights designed for you

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Website Visitor Insights

Current Home Value
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Financial Health Attributes, incl. Credit Score
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Current Owner vs. Renter
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Cross-Channel Attribution with Identity Resolution
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Path to Purchase (with CRM Integration)
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User-Friendly Design
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Real Human Customer Support
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Purpose-Built for Home Builders
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Household Income
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Basic Site Visitor Demographics
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Know your people, sell more homes.

It's simple: when you know your people, you can sell more homes. Audience Town delivers consumer insights that no one else can. Improve marketing, speed up sales, and boost ROI.

See how.
Know your people with insights you can’t get anywhere else

Get your demo.

Sign up today for a quick demo with our friendly team, and start changing the game.