Track what's working. Fix what's not.

Foundation gives home builders the visibility to see what’s actually driving demand, across channels, campaigns, and communities. No more guesswork. Just clear, actionable insight that improves ROI.

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Why you'll love Audience Town.

Home builders use Audience Town to power marketing and sales wins

Easy

Set up in just a few clicks. Get white-glove support every step of the way.

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Powerful

Proprietary home buyer intelligence, aligned to your path-to-purchase.

Affordable

All-in-one platform, priced to fit your budget. View pricing.

Stop spending without a solid strategy

Too many builders are flying blind, spending big on digital ads and website tools without knowing what actually converts. Foundation changes that.

With real-time visibility into your funnel, you can:

See which campaigns drive qualified traffic
Identify wasted spend and optimize fast
Prove marketing performance to leadership
Align sales and marketing around what works

Real-time performance analysis across channels

Align your team around trusted insights, so you can make fast, confident decisions based on what’s working right now. No more gut instincts and guesswork.

Qualify visitors as soon as the first site visit

Buyers are in market for 100+ days before they ever fill out a form. With Audience Town, you can find out who is serious about purchasing your homes.

You'll even get visibility into anonymous visitors so you can see where your qualified traffic comes from — even without a form fill.

Qualify visitors as soon as the first site visit

See the full path-to-purchase

We analyze your site, search, and CRM data to achieve a full view of the path to purchase. Track sales back to marketing, so you can finally see what’s working and what isn’t.

Book your demo to get set up >

Know your people and sell more homes

Tools like Google Analytics give you basic information about your site traffic. Audience Town goes beyond the basics to give you real estate-specific insights that help you understand who is serious about purchasing your homes.

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Know your people with insights you can’t get anywhere else

Data you can't get anywhere else

Predictive Move Data

Know who is predicted to move in the next 12, 6, and 3 months

Home Profiles & Demographics

Learn about your prospects and customers: home value, household size, renter vs buyer, income, size of household, age, gender, and more!

Purchase

Your audience is shopping. What are they buying? Gain insight on purchase categories, payment methods, and more – for online & offline purchases.

Financials

Understand your audience's financial blueprint in depth: health, household savings, net worth, discretionary income, mortgage type, loan type, investment type, and more.

Interests

To attract your audience, you need to understand them. Learn about general interests like media affinity, travel, sports, music, reading, and more.

Optimize your marketing spend

Improve paid search performance with keyword-specific consumer attributes. No more guesswork and wasted spend.

Learn how Maronda Homes got better leads at the same budget with Audience Town search analytics >