Understanding your real estate customers is everything for your business. Now you can access insights specific to home movers with consumer profiles, interests, and household information, where other analytics tools fall short. Uncover opportunities and take action in every area of your business.
Everybody moves. You need to know when.
Don’t get us wrong. We love balloons. But when they’re tied to an “open house” sign, balloons remind us of why we started Audience Town. Put simply, the journey to find a new home doesn’t start at the threshold of an open house.
The home journey is a long and emotional road that often begins with big life changes like a new job, a wedding, a new baby, a retirement, and more. And with every step someone takes toward that new home, they throw off data signals that businesses could be using, but aren’t.
Instead, real estate companies are plunging millions of dollars into advertising, strategy, fancy websites, listing platforms, paid search, and, yes, balloons. Meanwhile, consumer brands are relying on stale data like change-of-address forms. We knew we could do better.
So we built Audience Town, the only consumer analytics platform for Real Estate. We give you the whole story, with insights about your customers powerful enough to transform your whole business.
Customer Intelligence & Insights
Learn about your prospects and customers: home value, household size, renter vs buyer, income, size of household, age, gender, and more!
Marketing
Don’t buy real estate ads in the dark. Audience Town tracking gives you deep insights for smart targeting.
Communications
Knowing who you're talking to is everything in real estate.
Draw customers in based on data, not guesswork.
Website Development
Build your website for YOUR unique customer demographics.
Land Acquisition / Development
Increase profit -- let smarter and better
data be your guide.
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See how our platform is helping companies like yours be more data-driven and transform their businesses.
“Our new home construction clients rely on us to educate them about the latest digital technology and tools. Audience Town is a must-have for us for this reason. Being able to share new and interesting data points with builders that aren’t available in standard tools, such as Google, gives us an edge in the market. Audience town’s insights empower us to help our clients make the most strategic decisions possible, time and time again.”
“K. Hovnanian Homes is a data-driven organization, and Audience Town’s analytics provides my team with deeper consumer intelligence than any standard tools we’ve come across. Using Audience Town’s reporting allows my team to better communicate and market to their regional customers with more informed decision-making."
“Many of our clients are looking for deeper insights, and Audience Town’s platform allows me to meet, and exceed, these needs. It’s also a great tool for persona building, which we use to drive our marketing strategy.”
