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Keep up with your real estate audience.

Understanding your real estate customers is everything for your business. Now you can access insights specific to home movers with consumer profiles, interests, and household information, where other analytics tools fall short. Uncover opportunities and take action in every area of your business.

Consideration
Financing
Home Goods
Consideration
Financing
Moving Services
Home Goods

The Audience Town Story

Everybody moves. You need to know when.

Don’t get us wrong. We love balloons. But when they’re tied to an “open house” sign, balloons remind us of why we started Audience Town. Put simply, the journey to find a new home doesn’t start at the threshold of an open house.

The home journey is a long and emotional road that often begins with big life changes like a new job, a wedding, a new baby, a retirement, and more. And with every step someone takes toward that new home, they throw off data signals that businesses could be using, but aren’t.

Instead, real estate companies are plunging millions of dollars into advertising, strategy, fancy websites, listing platforms, paid search, and, yes, balloons. Meanwhile, consumer brands are relying on stale data like change-of-address forms. We knew we could do better.

So we built Audience Town, the only consumer analytics platform for Real Estate. We give you the whole story, with insights about your customers powerful enough to transform your whole business.

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Consumer analytics to impact every area of your business.

Customer Intelligence & Insights

Learn about your prospects and customers: home value, household size, renter vs buyer, income, size of household, age, gender, and more!

Marketing

Don’t buy real estate ads in the dark. Audience Town tracking gives you deep insights for smart targeting.

Communications

Knowing who you're talking to is everything in real estate.
Draw customers in based on data, not guesswork.

Website Development

Build your website for YOUR unique customer demographics.

Land Acquisition / Development

Increase profit -- let smarter and better
data be your guide.

Easy-to-use platform & support teams when you need them:

consumer analytics
Utilize analytics to know who’s moving and when.
Audience Town Analytics
Activation
Data for your advertising and marketing platforms.
Audience Town Activation
Attribution
Measure the impact of your marketing with easy to implement attribution solutions
Audience Town Attribution

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How it works:

TARGET YOUR AUDIENCE WITH UNIQUE DATA
Benefit from our nuanced insights specific to real estate and the home journey.
SERVE YOUR AUDIENCE ADS ACROSS ALL CHANNELS
Place, manage, and track performance directly through our platform: streaming TV, audio, video, display, mobile, and more.
EASY PLATFORM AND HANDS-ON SUPPORT
Your support team of real humans are never far away. Call us any time you need help.

How it works:

TARGET YOUR AUDIENCE WITH UNIQUE DATA
Benefit from our nuanced insights specific to real estate and the home journey.
SERVE YOUR AUDIENCE ADS ACROSS ALL CHANNELS
Place, manage, and track performance directly through our platform: streaming TV, audio, video, display, mobile, and more.
EASY PLATFORM AND HANDS-ON SUPPORT
Your support team of real humans are never far away. Call us any time you need help.

Success Stories

See how our platform is helping companies like yours be more data-driven and transform their businesses.

“Our new home construction clients rely on us to educate them about the latest digital technology and tools. Audience Town is a must-have for us for this reason. Being able to share new and interesting data points with builders that aren’t available in standard tools, such as Google, gives us an edge in the market. Audience town’s insights empower us to help our clients make the most strategic decisions possible, time and time again.”

—Sara Smith
Director of Client Sales
Bokka Group

“K. Hovnanian Homes is a data-driven organization, and Audience Town’s analytics provides my team with deeper consumer intelligence than any standard tools we’ve come across. Using Audience Town’s reporting allows my team to better communicate and market to their regional customers with more informed decision-making."

—Ryan Clune
VP of Digital Marketing

K. Hovnanian Homes

“Many of our clients are looking for deeper insights, and Audience Town’s platform allows me to meet, and exceed, these needs. It’s also a great tool for persona building, which we use to drive our marketing strategy.”

—Chris Ochs
VP of Marketing
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The only consumer analytics platform for real estate.

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