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About Audience Town

Built for you, to build with you.

We created Audience Town because understanding your customers is everything, especially in real estate.

Audience Town is the only AI marketing platform that makes it easy to reach home movers with powerful technology.

At the core of our platform is the Whengine®, the only home mover intelligence engine. Whengine® is built on the #1 superset of consumer and property data covering 280M US adults and 120M households to identify who is moving where, why and when.

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new construction builders

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advertising platforms

consumer brands

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US adults covered by Whengine®

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A Letter From Our CEO, Ed Carey

The Audience Town Story

Don't get us wrong, we love balloons. But when they’re tied to an Open House sign, balloons remind us of why we started Audience Town.

The journey to find a new home doesn’t start at the threshold of an open house. Consumers begin the journey that leads to moving homes when they experience life events months or years before ever seeing a sign.

Digital technologies have put the consumer in control of how they shop and live across most industries, but real estate is struggling to engage those consumers, from prediction all the way to home sale.

Audience Town is building the first, best, and only superset of consumer data that helps you sell more with powerful insights, automation, and performance tools.

The way people find their next home has changed. The tools builders use to reach them haven't kept up. We can do better than signs.

That's why we built Audience Town: the new infrastructure for home mover marketing.

- Ed Carey, CEO & Founder

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Solutions

How we help you reach home movers with powerful technology.

We offer four solutions built on our Whengine®, the only home mover intelligence engine.

  • Analytics. Performance and insights for all of your marketing.

  • AI Toolkit. Strategy and execution, trained on your data.

  • Audience Data. Home mover audience data for advertising.

  • Advertising. Reach home movers across channels.

We integrate with leading technology like Google, Experian, Cotality, Meta, HubSpot, ECI Lasso, LiveRamp, TradeDesk, OpenAI, and Anthropic.

The Team

Meet Our Leadership Team

Ed Carey

CEO & Founder

John Peragine

Chief Revenue Officer and Co-Founder

Jason Scheller

Chief Product & Technology Officer

Jake Scherrer

Head of Sales & Customer Experience, New Construction

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Kinsey Wolf

Chief Marketing Officer

We're Always Looking For New Talent

Let's make a difference together!