Resources
Free Marketing Resources for Home Builders & Brands
Reach the right movers at the right moment.
Blog
Breaking Ground
Home Builder Marketing
4 Ways to Use Audience Town to Improve Your Home Builder Marketing Strategy
You need a data-driven marketing strategy to succeed in 2024's market. Here are 4 steps to improving...
Keep Reading
Home Builder Marketing
A Detailed Look at the Customer Journey for Home Builder Marketing in 2024-2025
Your future customers are engaging with your new home property marketing weeks or months before you ...
Keep ReadingAudience Data
The Power of Audience Town's Data Glossary: Simplifying Real Estate Marketing
Unlock the power of data-driven real estate marketing with Audience Town's extensive data glossary a...
Keep ReadingFrom our CEO
Ed-Itorial: Real Estate, Real Insights
Ed-Itorial
Ed-itorial February 2025: Playing the Long Game
What's driving consumer behavior? And what does it mean for home builders? Ed Carey, CEO and Founder...
Keep Reading
Ed-Itorial
Ed-Itorial September 2025: "Thrash" Housing Market
This housing market is full of "thrash." Here's what that means.
Keep Reading
Home Builder Marketing
Ed-Itorial June 2025: Yes, You Can Cut Your Marketing Budget
Sales are down and the pressure is on. The truth? Yes, you can cut your marketing budget. Here's how...
Keep ReadingPress & Media
Audience Town in the News
Podcast
Mail-Right Real Estate Podcast Interview with Ed Carey: Vaporware, Zillow, & agent compensation.
Podcast of Ed Carey being interviewed about Zillow advertising and compass redfin and real estate ag...
Keep Reading
Press
Audience Town Believes It Can End 'Pay and Spray' Advertising
Inman news interviews Ed Carey about new online digital advertising for real estate using data and t...
Keep Reading
Press
Audience Town Announces Strategic Investment & New Executives to Transform Digital Advertising for the $47T US Real Estate Industry
Audience Town, a vertical advertising platform for real estate companies, today announced a first-ro...
Keep ReadingEvents
On the Move
New Construction Home Builders
Audience Town at IBS 2026: Where to Find Us and What We’re Bringing to the Show
Join Audience Town at IBS 2026 to explore how AI is reshaping buyer behavior and discover strategies...
Keep Reading
Home Builder Marketing
New Home Sales Trends that Home Builders Need to Know from the Pacific Coast Builder's Conference
New home sales are slowing down. And that's just one factor influencing the forecast for home builde...
Keep Reading
Home Builder Marketing
Lessons from IBS '24 on Real Estate Marketing Analytics: Are You Still Trusting Your Gut?
Everyone knows real estate marketing analytics is key. But even the most successful home builders st...
Keep Reading