Free Marketing Resources for Home Builders & Brands

How to Plan, Activate, and Measure Real Estate Digital Marketing Efforts

In the fast-evolving world of real estate, embracing digital marketing is no longer an option—it's a...

New Home Sales Trends that Home Builders Need to Know

New home sales are slowing down. And that's just one factor influencing the forecast for home builde...

How Well Do You Know Your Real Estate Target Market?

Understanding your target audience is a goldmine. It's not just about selling properties; it's about...

Ed-Itorial

Ed-itorial 2025: Playing the Long Game

What's driving consumer behavior? And what does it mean for home builders? Ed Carey, CEO and Founder...

Ed-Itorial

Ed-Itorial September 2025: "Thrash" Housing Market

This housing market is full of "thrash." Here's what that means.

Home Builder Marketing

Ed-Itorial June 2025: Yes, You Can Cut Your Marketing Budget

Sales are down and the pressure is on. The truth? Yes, you can cut your marketing budget. Here's how...

Podcast

Mail-Right Real Estate Podcast Interview with Ed Carey: Vaporware, Zillow, & agent compensation.

Podcast of Ed Carey being interviewed about Zillow advertising and compass redfin and real estate ag...

Press

Audience Town Believes It Can End 'Pay and Spray' Advertising

Inman news interviews Ed Carey about new online digital advertising for real estate using data and t...

Press

Audience Town Announces Strategic Investment & New Executives to Transform Digital Advertising for the $47T US Real Estate Industry

Audience Town, a vertical advertising platform for real estate companies, today announced a first-ro...

Plan to Win: 2025 Home Builder Strategy Forum

Join us for Plan to Win, an off-the-record forum for new construction homebuilders designed to super...

Home Builder Marketing

3 Top Takeaways from NAHB IBS 2025 that Home Builder Marketers & Salespeople Need to Know

Another International Builders’ Show (IBS) is in the books, and one theme was impossible to ignore: ...

Events

Lessons from Accelerate 2025: Why Today’s Digital Home Buyer Journey Demands Smarter Strategy

Discover how Audience Town helps home builders leverage data and technology to navigate the digital ...