Resources
Free Marketing Resources for Home Builders & Brands
Reach the right movers at the right moment.
Blog
Breaking Ground
How to Plan, Activate, and Measure Real Estate Digital Marketing Efforts
In the fast-evolving world of real estate, embracing digital marketing is no longer an option—it's a...
Keep Reading
New Home Sales Trends that Home Builders Need to Know
New home sales are slowing down. And that's just one factor influencing the forecast for home builde...
Keep Reading
How Well Do You Know Your Real Estate Target Market?
Understanding your target audience is a goldmine. It's not just about selling properties; it's about...
Keep ReadingFrom our CEO
Ed-Itorial: Real Estate, Real Insights
Ed-Itorial
Ed-itorial 2025: Playing the Long Game
What's driving consumer behavior? And what does it mean for home builders? Ed Carey, CEO and Founder...
Keep Reading
Ed-Itorial
Ed-Itorial September 2025: "Thrash" Housing Market
This housing market is full of "thrash." Here's what that means.
Keep Reading
Home Builder Marketing
Ed-Itorial June 2025: Yes, You Can Cut Your Marketing Budget
Sales are down and the pressure is on. The truth? Yes, you can cut your marketing budget. Here's how...
Keep ReadingPress & Media
Audience Town in the News
Podcast
Mail-Right Real Estate Podcast Interview with Ed Carey: Vaporware, Zillow, & agent compensation.
Podcast of Ed Carey being interviewed about Zillow advertising and compass redfin and real estate ag...
Keep Reading
Press
Audience Town Believes It Can End 'Pay and Spray' Advertising
Inman news interviews Ed Carey about new online digital advertising for real estate using data and t...
Keep Reading
Press
Audience Town Announces Strategic Investment & New Executives to Transform Digital Advertising for the $47T US Real Estate Industry
Audience Town, a vertical advertising platform for real estate companies, today announced a first-ro...
Keep ReadingEvents
On the Move
Plan to Win: 2025 Home Builder Strategy Forum
Join us for Plan to Win, an off-the-record forum for new construction homebuilders designed to super...
Keep Reading
Home Builder Marketing
3 Top Takeaways from NAHB IBS 2025 that Home Builder Marketers & Salespeople Need to Know
Another International Builders’ Show (IBS) is in the books, and one theme was impossible to ignore: ...
Keep ReadingEvents
Lessons from Accelerate 2025: Why Today’s Digital Home Buyer Journey Demands Smarter Strategy
Discover how Audience Town helps home builders leverage data and technology to navigate the digital ...
Keep Reading