The real estate industry today relies heavily on data and insights into consumer behavior more than ever before. With home prices fluctuating rapidly in recent years and millennials entering the housing market later than previous generations, real estate professionals need to understand the motivations, preferences and behaviors of home buyers and sellers. This is where consumer intelligence comes into play.
There’s nothing worse than spinning your wheels and throwing money at outdated smoke-and-mirror marketing tactics. Here's a quick guide to building a real estate marketing strategy, including a free expert-created real estate marketing strategy template!
46% of homeowners were considering solar energy for their homes, but only 6% of homeowners had solar panels installed, according to a 2019 Pew Research study. Sunrun used mover audience targeting to close that gap.