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Your audience is on the move.

Meet Audience Town, the only analytics platform that understands people buying, selling, renting and moving homes across all marketing channels.

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Learn More

Easy-to-use platform & support teams when you need them:

consumer analytics
Utilize analytics to know who’s moving and when.
Activation
Data for your advertising and marketing platforms.
Attribution
Measure the impact of your marketing with easy to implement attribution solutions
Audience Town AnalyticsAudience Town ActivationAudience Town Attribution

Easy-to-use platform & support teams when you need them:

consumer analytics
Utilize analytics to know who’s moving and when.
Audience Town Analytics
Activation
Data for your advertising and marketing platforms.
Audience Town Activation
Attribution
Measure the impact of your marketing with easy to implement attribution solutions
Audience Town Attribution

Calculate Your Audiences on the Home Journey

Predict your audiences at any stage

What’s going on with your real estate audience? Audience Town tracks 30 million annual home movers, billions of digital events, and 120 million total US households to predict and confirm when people are moving homes. Login to our analytics platform to learn more about these audiences!

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Consideration
Financing
Moving Services
Home Goods
Consideration
Financing
Moving Services
Home Goods

Activate Home Journey Audiences

Moving truck illustration
Predicted Home Buyer
26 Million Users
Cat popping out of a box illustration
Mover
10 Million Users
House illustration
Homeowner
89 Million Users
Family car traveling illustration
New Mover
2 Million Users
Unicorn illustration
First-Time
 Home Buyer
12 Million Users
Mortgage Intender illustration
Mortgage Intender
25 Million Users
Group of people illustration
Renters
40 Million Users
Firewords illustration
In-Market Renters
2.8 Million Users

Real Estate Data Sources Include

And more...

Audience Town assists in driving higher quality customers through all of your marketing efforts.

Drove 28% more interest using fresh mover data on Facebook

By month three, Audience Town was able to beat the cost-per-conversion goal, at 12% lower. Audience Town was also able to drive the right audience, as evidenced by the cost-per-qualified lead/appointment numbers: 32% lower than other tactics, and below goal in all regions.

Retargeting home movers after streaming TV exposure produced:
  • Click-through rate 4x the industry average
  • Conversion rate increase of nearly 25%

By month three, Audience Town was able to beat the cost-per-conversion goal, at 12% lower. Audience Town was also able to drive the right audience, as evidenced by the cost-per-qualified lead/appointment numbers: 32% lower than other tactics, and below goal in all regions.

How it works:

TARGET YOUR AUDIENCE WITH UNIQUE DATA
Benefit from our nuanced insights specific to real estate and the home journey.
SERVE YOUR AUDIENCE ADS ACROSS ALL CHANNELS
Place, manage, and track performance directly through our platform: streaming TV, audio, video, display, mobile, and more.
EASY PLATFORM AND HANDS-ON SUPPORT
Your support team of real humans are never far away. Call us any time you need help.

How it works:

TARGET YOUR AUDIENCE WITH UNIQUE DATA
Benefit from our nuanced insights specific to real estate and the home journey.
SERVE YOUR AUDIENCE ADS ACROSS ALL CHANNELS
Place, manage, and track performance directly through our platform: streaming TV, audio, video, display, mobile, and more.
EASY PLATFORM AND HANDS-ON SUPPORT
Your support team of real humans are never far away. Call us any time you need help.
The Home Journey is complex. What used to work just a few years ago doesn't anymore.

You need new analytics and data to understand people buying, selling, and renting homes.

Request a Demo

Hear from our clients

Audience Town was able to efficiently place ads in front of candidates who were on the hunt for a new apartment. This resulted in a substantial lift in organic website traffic for our community -showing that those being served ads were the relevant audience.
Alex Westermann
Regional Marketing Director, AMLI
We believe there is a direct correlation since we started working with Audience Town and our clients getting more qualified walk-ins, and sales reps reporting higher quality leads.
Christina Symanski
Director of Digital Marketing, Ads Intelligence Marketing
Audience Town’s vast product suite and smart targeting capabilities have proven to enhance our ability to drive new business for our builders.
Paula Huggett
VP, The Bokka Group
We absolutely love Audience Town’s approach and what they’re doing. They know movers and they’re helping us crack the code.
Carla Dougherty
Marketing, Sam's Club
We do a lot of research about who buys our new construction communities and Audience Town is able to find those specific audiences online using a unique blend of online and offline data.
Ryan Clune
Director of Digital Marketing, K. Hovnanian Homes

When is your customer moving?

Your audience is on the move, so you need a specialized data and analytics platform built just for you. It's time to seize your moment on the home journey.