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The only consumer analytics platform for real estate.

Do you know when, where, and how your customers are moving? Don’t wing it with generic tools—upgrade your tech stack with industry-standard consumer analytics powerful enough to drive your business.

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The new standard in real estate
consumer intelligence.

DESIGNED FOR REAL ESTATE

Utilize real-estate-specific analytics to learn about who’s moving and when.

PEOPLE CENTERED, NOT JUST GEOGRAPHIC

It’s all about life events and expert insights on behaviors of people on the moving journey

ACTIONABLE DATA

Knowing your audience better will impact every area of your business

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Game-changing insights to uplevel your business

Predictive

Know who is predicted to move in the next 12, 6, and 3 months

Home Profiles & Demographics

Learn about your prospects and customers: home value, household size, renter vs buyer, income, size of household, age, gender, and more!

Purchase

Your audience is shopping. What are they buying? Gain insight on purchase categories, payment methods, and more – for online & offline purchases.

Financials

Understand your audiences’ financial blueprint in depth: health, household savings, net worth, discretionary income, mortgage type, loan type, investment type, and more.

Interests

To attract your audience, you need to understand them. Learn about general interests like media affinity, travel, sports, music, reading, and more.

Easy-to-use platform & support teams when you need them:

consumer analytics
Utilize analytics to know who’s moving and when.
Audience Town Analytics
Activation
Data for your advertising and marketing platforms.
Audience Town Activation
Attribution
Measure the impact of your marketing with easy to implement attribution solutions
Audience Town Attribution

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How it works:

TARGET YOUR AUDIENCE WITH UNIQUE DATA
Benefit from our nuanced insights specific to real estate and the home journey.
SERVE YOUR AUDIENCE ADS ACROSS ALL CHANNELS
Place, manage, and track performance directly through our platform: streaming TV, audio, video, display, mobile, and more.
EASY PLATFORM AND HANDS-ON SUPPORT
Your support team of real humans are never far away. Call us any time you need help.

How it works:

TARGET YOUR AUDIENCE WITH UNIQUE DATA
Benefit from our nuanced insights specific to real estate and the home journey.
SERVE YOUR AUDIENCE ADS ACROSS ALL CHANNELS
Place, manage, and track performance directly through our platform: streaming TV, audio, video, display, mobile, and more.
EASY PLATFORM AND HANDS-ON SUPPORT
Your support team of real humans are never far away. Call us any time you need help.

You need analytics that go above and beyond.

Giraffe in town
Google Analytics

The basics in analytics across industries, Google tells you what is happening on your website and has no real-estate-specific features.

Industry Tools

Existing tools are focused on the where and what in real estate, but not who.

Audience Town

Great in concert with other tools or on its own, our platform is a whole new conversation — analytics that understand WHO is moving and WHEN based on human behavior trends predicted by life events and other factors.

What we measure

Website Traffic
Customers (CRM)
Form Fills & Events
Advertising Exposure
Search Engine Marketing
Email

How to use it

Compare to market data trends
Customer Intelligence & Insights
Land Acquisition & Development
Marketing
Communications
Website Development
Creative Imagery
Product Development

The home journey is complex.

You need specialized analytics to understand people buying, selling, and renting homes.

Sign Up Now

Let's get started.

Be more data driven and thrive with our specialized analytics program built for just for real estate. Fill in the form below and we'll be in touch for a demo.