Results, Results, Results

With the only data and advertising platform designed specifically for audiences on the move, our clients are seeing results.

SAM'S CLUB Membership Retail Warehouse

New memberships at targeted locations increased

by more than 10%

Sam’s Club was able to drive new memberships well above their current rate of acquisition by using Audience Town’s ability to geo-fence specific stores and find new homeowners in the area that were not already existing members.

GUARANTEED RATE Mortgage Lender

Customer acquisition costs for qualified new home and refinance loans decreased
by more than 30%

Guaranteed Rate saw a dramatic increase in application approvals, effectively decreasing their acquisition costs, using Audience Town’s unique intelligence to find and target qualified customers looking for new home loans or refinance existing homes.

HOLT HOMES Homebuilder

Click through rates were 3x higher than the digital media average.

Holt Homes, a large regional home builder, partnered with Audience Town to target potential new home buyers only once they were ready to look. In the process, their cost per lead average decreased by as much as 50%.

AMLI Multifamily Residential

Customer acquisition costs for qualified apartment home leases decreased by 64%

AMLI was able to increase qualified candidates who were on the hunt for a new apartment home, effectively decreasing acquisition costs, by using Audience Town’s ability to target renters using geo-targeting and prompt mobile strategies.

MILLER & SMITH Homebuilder

Retargeting home movers after streaming TV exposure produced:

  • Click-through rate 4x the industry average
  • Conversion rate increase of nearly 25%

Miller & Smith, a Builder of the Year winner, was able to increase site visits and conversions by working with Audience Town to find potential new home buyers and renters within a targeted area and deliver impactful messaging on premium connected television.

Sunrun Solar

Drove 28% more interest using fresh mover data on Facebook

In month one, Audience Town was able to drive the highest conversion rate amongst the three audiences—28% higher. By month three, Audience Town was able to beat the cost-per-conversion goal, at 12% lower.

When is your customer moving?

Your audience is on the move, so you need a specialized data and analytics platform built just for you. It's time to seize your moment on the home journey.