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The Denver housing market is shifting in 2025, but not in the way you might think. While national headlines focus on softening prices and buyer hesitation, Audience Town’s proprietary data tells a more nuanced, actionable story.
Between January 1 and October 8, 2025, we analyzed over 39,000 listings and sales in the Denver metro area, drawing on demographic, behavioral, and performance signals through Audience Town’s Whengine™, our real-time engine for understanding who’s buying homes, where they’re buying, and why.
What we found paints a clear picture of a highly segmented, still-active buyer pool in the Denver housing market. Strategic opportunities exist for builders, developers, and real estate marketers who know where to look.
Denver Housing Market Overview: 2025 Activity (All Listings and Sales)
From our full-year-to-date analysis:
- Total Sales (Jan 1–Oct 8): 21,245 homes
- Total Current Listings: 17,687 homes
- Average List Price (Current Listings): $690,659
- Average List Price of Sold Homes: $656,581
- Average Sales Price: $664,513
- Price per Sq. Ft. (Sold Homes): $413
- Average Days on Market: 76
- Average Change in List vs. Sold Price (Sold Homes): 1%
These figures reflect both new construction and resale, giving a holistic view of the metro area’s residential activity.
While some media sources (e.g., Zillow, Denverite) highlight price softening in select submarkets, our data shows relatively stable pricing across most of the Denver housing market, with notable performance variation by zip code, community, and product type.
Buyer Deep Dive: Who’s Purchasing Homes in Denver?
This is where the story gets interesting.
Audience Town’s Whengine™ tracks more than just listing data. It reveals who’s behind the transaction. In the Denver housing market, that buyer profile is shifting in ways that matter for marketers and sales teams. These buyers are increasingly segmented, practical, and lifestyle-driven.
Here's what our data shows:
Demographic & Financial Snapshot
- Age Range: Buyers span all ages but cluster between 30 and 49, with strong activity from both younger Millennials (30–34) and established Gen X households (40–49).
- Children: The majority of buyers have 1–2 children, driving demand for family-friendly layouts and school zones.
- Pets: Over 60% own at least one dog, indicating preference for yards, green space, and trail access.
- Household Income: Most buyers report incomes between $100K and $200K, with a notable share above $200K — signaling financially stable, often dual-income households.
- Ownership Type: Overwhelmingly owner-occupants, not investors.
Financial Range
- Most homes sold fell between $500K and $750K
- Buyers are a mix of move-up households and local relocators
- Value-conscious behavior is rising nationwide, and we expect to see that in Denver, too. That means buyers are more likely to be sensitive to price per square foot and monthly cost.
Home Preferences
- 3–4 bedrooms, 2–3 bathrooms, and garage parking are the default
- Preferred lot sizes: 7,000–11,000 SF
- Top features include laundry rooms, home office or flex rooms, master on main, and solar readiness in high-income segments.
Lifestyle Interests
Buyers in Denver are highly engaged with health, culture, and technology — lifestyle factors that shape both home features and location preferences.
- Top Interests: Cooking, dining out, concerts, and new technology
- Fitness Activities: Most popular are weight training, yoga, jogging, and swimming — reinforcing demand for trail access, community fitness centers, and flexible wellness spaces
- Media & Entertainment: High interest in photography and video games, suggesting a strong presence of tech-forward, hobby-driven buyers
Career Fields
Denver’s buyers come from a wide mix of industries. The most represented include:
- Medical
- Healthcare and insurance
- Professional trades
- Real estate
- Insurance
This is not the “pandemic buyer” of 2020–2021. Today’s buyer in Denver is practical, local, and lifestyle-driven. Builders who reflect that in their product, messaging, and media mix will see stronger results.
Denverite and Newsweek both report shifting market leverage to buyers. Our data shows the same, but also reveals which buyers still have urgency and why.
Relocation Patterns: Mostly Local, Some Strategic Inbound
According to our zip code–level origin tracking:
- 60% of 2025 buyers relocated from within Colorado
- The top origin zip code is 80211.
- Most buyers are coming from nearby urban or suburban areas, not rural or out-of-state
- A smaller segment is relocating from out-of-state metros like Dallas and Los Angeles, consistent with Redfin search trends
Audience Town shows actual buyer origin zip codes based on transactions, not just search activity or intent.
Navigating the Denver Housing Market: What to Do with This Data
This is not a market for guesswork. The most successful builders and marketers in Denver are using real-time buyer and performance insights to guide strategy.
Here’s what our data suggests you do next:
- Focus on the mid-market buyer. Products priced $500K–$750K with flexible layouts are moving fastest.
- Target local movers. They make up the majority of active buyers and are easier to reach with smart, zip-targeted campaigns.
- Invest in the right digital channels. Use attribution data to understand which sources (Google, Zillow, Meta) are driving qualified traffic, not just clicks.
- Optimize for buyer lifestyle. Highlight school access, pet-friendliness, and work-from-home flexibility in your marketing.
Audience Town helps you do all of the above with the only end-to-end performance analytics platform for builders. Get your demo.
Download the Free Denver Market Report
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