Martech Cube: Audience Town Launches Analytics for Home Builders to Track Ad Sales

Audience Town, the marketing analytics platform for real estate, announced the launch of a new paid search analytics functionality. For the first time ever, homebuilders can access unrivaled homebuyer insights and attribution analysis based on the keywords they are buying. Audience Town now delivers breakthrough search marketing capabilities that inform home builders about who clicked, who saw, and who bought a new home.