Introducing Whengine™
Whengine™ is Audience Town’s proprietary data intelligence platform that powers every marketing insight we deliver. Whengine™ analyzes 300 billion data events on 280,000 U.S. adults daily to uncover the patterns that drive smarter audience strategies, and supercharge your strategy. Whengine™combines data from 100+ trusted partners into a single, unified engine, helping brands understand communities, properties, and consumers in ways no other platform can.
Experience the power of Whengine™.


The "who's moving where, why and when" engine.
Built for the home journey.
While other platforms cobble together generic data sets, Whengine™ was purpose-built for the home buying and moving economy.
It processes over 300 billion daily data events across 280 million US adults to deliver a live, multidimensional view of the buyer journey, from interest to purchase.
It’s the #1 superset of consumer, land, and property data tied to home movers. And it’s only available through Audience Town.
Whengine™ powers real-time insights, smarter targeting, and sharper performance. You can experience it in:
- Foundation: The marketing and sales analytics solution that shows you what's working and where your best leads are coming from.
- Community Analytics: The buyer profile and competitive analysis solution that shows who's buying in your market, and what they're purchasing.
- Audience Segments: The best-in-class audience segments for brands looking to connect with movers.
WHENGINE™ by the numbers
- 100+ data sources
- 300B+ daily data events
- 280M U.S. adults
- 30M+ verified movers
- 120M U.S. households
- 4,000+ buyer attributes
- <72 hrs data refresh rate
- 7+ years of historical data
WHENGINE™ combines over 100 proprietary and third-party data sources, stitched together with AI, identity resolution, and predictive modeling.


Get your demo.
Sign up today for a quick demo with our friendly team, and start changing the game.
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