Introducing Whengine

Whengine™ is Audience Town’s proprietary data intelligence platform that powers every marketing insight we deliver. Whengine™ analyzes 300 billion data events on 280,000 U.S. adults daily to uncover the patterns that drive smarter audience strategies, and supercharge your strategy. Whengine™combines data from 100+ trusted partners into a single, unified engine, helping brands understand communities, properties, and consumers in ways no other platform can.

Experience the power of Whengine™.

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The "who's moving where, why and when" engine.

Built for the home journey.

While other platforms cobble together generic data sets, Whengine™ was purpose-built for the home buying and moving economy.

It processes over 300 billion daily data events across 280 million US adults to deliver a live, multidimensional view of the buyer journey, from interest to purchase.

It’s the #1 superset of consumer, land, and property data tied to home movers. And it’s only available through Audience Town.

Whengine™ powers real-time insights, smarter targeting, and sharper performance. You can experience it in:

  • Foundation: The marketing and sales analytics solution that shows you what's working and where your best leads are coming from.
  • Community Analytics: The buyer profile and competitive analysis solution that shows who's buying in your market, and what they're purchasing.
  • Audience Segments: The best-in-class audience segments for brands looking to connect with movers.
See who’s moving. What they're buying (and why). Where they're coming from. And when they're moving with Whengine™.

WHENGINE™ by the numbers

  • 100+ data sources
  • 300B+ daily data events
  • 280M U.S. adults
  • 30M+ verified movers
  • 120M U.S. households
  • 4,000+ buyer attributes
  • <72 hrs data refresh rate
  • 7+ years of historical data

WHENGINE™ combines over 100 proprietary and third-party data sources, stitched together with AI, identity resolution, and predictive modeling.

Get your demo.

Sign up today for a quick demo with our friendly team, and start changing the game.