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AI Marketing & Advertising Platform for Home Builders
More home mover traffic, better leads.
Meet the Advertising Suite
Reach home movers on day one with your audiences or ours.
Prospecting Audiences
Build your own audience of likely home movers in Audience Explorer from Whengine®, the home mover intelligence engine. Use consumer and property data like home value, current mortgage rate and length of residence, and add a location if you want one: ZIP codes, cities, counties or states. Or skip the build and pick one of our pre-built audiences. Fair Housing guardrails are built in.
Advertising
Launch your audience with geofencing, CTV, digital display programmatic campaigns, direct mail (4x6, 6x9 or 6x11), or push it to Meta.
Results show up in real time: impressions, clicks, CTR, site actions and attributed sessions. Where we have the data, you'll see attributed leads, tours and sales too. You're invoiced after the campaign runs, based on actual spend.
View-through sessions
Some people see your ad, don't click, and come to your site later. We know the household before you launch the campaign, so we can show you who visits after seeing it; we call it “view-through sessions.” Finally, marketing gets credit for those visits, too.
Need a hand? Ask Whengine AI to build an audience from a plain-language request, or to suggest improvements to your audience and campaign strategy based on your data, not guesses. You decide what to change.
Know your buyer & how to reach them.
- Build a perfect ideal customer profile based on data, not opinions.
- See who's moving, where they're coming from, what they're buying, and why.
- Launch smarter advertising and activations across digital and direct mail.
See what's working, on- and offline.
- Qualify your traffic and leads from first click to closing.
- Track every interaction in the buyer journey.
- See what actually drives leads and sales - and do more of it.
Improve ROI & sell more homes.
- No more guesswork. See what's working, and do more of it.
- Reduce wasted spend (and effort) and boost ROI.
- Build a data-driven flywheel for better performance.
The Platform
Everything you need to see what's working - and act on it.
Foundation
- Real-time analysis and traffic insights.
- See how every channel and campaign performs.
- Compare community performance.
- Monitor traffic quality and buyer behavior.
- Build Prospecting Audiences and see every campaign in the Advertising tab.
Advertising
- Launch geofencing, CTV, display and direct mail campaigns from the Advertising tab, or push audiences to Meta.
- Results tracked in real time for every channel, including view-through sessions and other key performance metrics.
- Or let our team run them for you.
Attribution Add-On
- Connect marketing to real leads and sales.
- CRM integration.
- 1:1 lead matching and CRM enrichment.
- Track full buyer journey from click to close.
Community Assessment
- Compare communities to competition's pricing and features.
- Understand local market demand.
- Profile the actual home buyers in your market.
How It Works
Improve marketing with real home mover data.
Our proprietary home mover intelligence engine, the Whengine®, processes billions of data events on 280M US adults daily to build accurate profiles of in-market movers and home buyers.
It combines:
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Digital behavior
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Real-world property records
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Location signals
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Demographics & household info
The result? Buyer intelligence you can’t get from GA4, HubSpot, or Meta.
GA4 vs. Audience Town
Why Builders Are Moving Beyond Google Analytics
| Google Analytics | Audience Town | |
|---|---|---|
| Basic Site Visitor Demographics | ||
| Integrated Advertising | ||
| Built for Home Builders | ||
| Community-Level Reporting | ||
| Financial Attributes: Credit Score, HHI, Current Home Value | ||
| Current Owner vs. Renter | ||
| Real Human Customer Support | ||
| Path to Purchase (with CRM Integration) | with Attribution Add-On |
Testimonials
Our customers say it best.
Audience Town has given us the data we need to truly understand our buyers and pivot quickly to meet their needs. This kind of insight is a gamechanger for our marketing and sales efforts.
Melissa Cervin
VP of Marketing, Lombardo Homes
Audience Town's platform allows us to see which paid search keywords deliver visitors that are a fit for our communities because of all the consumer insights they share. We’re now able to understand and allocate more dollars behind high-opportunity keywords that are truly driving better marketing results.
Nikki Corcoran
Digital Marketing Manager, Maronda Homes
Ryan Clune
VP of Digital Marketing, K. Hovnanian Homes
Chris Ochs
VP of Marketing, Graphic Language
Learn More
Frequently Asked Questions
What is the Audience Town platform?
Audience Town is a real estate analytics and activation platform that helps home builders understand website traffic, buyer behavior, and sales and marketing performance across their communities.
What is the Whengine®?
Whengine® is the only home mover intelligence engine, and it powers everything in Audience Town. It's built on the #1 superset of consumer and property data covering 280M US adults and 120M households to identify who is likely to move where, why and when.
Whengine combines data from 100+ trusted partners into one engine, so builders, brands and agencies can understand communities, properties and consumers in one place.
How does Audience Town help home builders improve sales and marketing ROI?
By showing exactly what’s working across channels - from ads to sales conversions -Audience Town helps builders optimize budget, generate traffic, boost lead quality, and drive more sales with less waste.
Who is the Audience Town platform built for?
It’s built specifically for new construction home builders, multifamily developers, and real estate marketers who need actionable data to improve sales and marketing performance.
What makes Audience Town different from Google Analytics?
Unlike generic tools, Audience Town is purpose-built for real estate with insights on people, property, and leads. You'll be able to see data on consumer behavior, financial health, and property.
It connects anonymous website visits to real buyer profiles, uses exclusive mover data, and shows performance down to the community level.
Is Audience Town only for new home builders?
While it’s optimized for new construction, our platform also supports multifamily developers, agencies, and other real estate professionals focused on mover audiences.
What Audience Town subscriptions and services are available?
Start with Foundation. It includes Prospecting Audiences and the Advertising Suite, so you can build your own audience of likely home movers or use one of ours, launch it, and see the results in real time. Advertising is invoiced after each campaign runs, based on actual spend.
From there, you can add:
- Attribution Add-On: Connect your CRM to see which channels actually drive sales, from first visit to closing.
- Community Assessment: This hyperlocal competitive intelligence tool shows you what’s selling in your market and why.
How much does Audience Town cost?
The Audience Town platform is designed to be affordable for new construction home builders. It costs about 1-3% of your community marketing and sales budget (typically starting at about $2,000 per month), and powers the other 97%.
What types of consumer data can I see in Audience Town?
Our platform reveals consumer attributes you can't find anywhere else, including:
- Demographics: Age, gender, ethnicity, marital status, number of kids, size of household, number of pets and more.
- Financial Health Profile: Household income, credit score, and more.
- Property Insights: Renter vs. buyer, current home value, recent home buyer, and more.
- Interests: Hobbies, fitness, automobile ownership, past purchases and more.
- Predicted Mover: Know who is predicted to move, and who has actually moved in the last 12 months.
And so much more. This consumer intelligence is powered by Whengine®, the #1 superset of data on people, property, and land in the country.