Blue Tangerine: Understanding Your Home Buyer Audience

On this episode of The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. Home builders are directing more attention to home buyers’ needs and expectations and some resources can help builders accelerate that focus. John says, “You know, there’s been a huge movement towards consumer first in many industries. The home building industry is moving in this direction, and all of real estate is moving in this direction, and companies need the technology to be able to support that. Consumers are in control. Home builders and real estate marketers need to be able to have this information on hand.”Listen to the full episode here!