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Blue Tangerine: Understanding Your Home Buyer Audience
LOGAN, Utah, March 18, 2025 /PRNewswire/ -- At the NAHB International Builder's Show, Audience Town (www.audiencetown.com) announced the launch of the Market Assessment Bundle as part of the first sales and marketing analytics platform built for home builders. The Market Assessment Bundle brings people and property data together, driven by Audience Town consumer data and CoreLogic property data.
"This is the product home builders have wanted, but did not know was possible," said Ed Carey, CEO of Audience Town. "The Market Assessment Bundle provides the first 360 degree view of people, property, and leads, allowing homebuilders to not just know who is moving, but what they're buying, where they're coming from, and why."
This achievement expands the impact of Audience Town's mission to empower home builders with unparalleled insights and tools to enhance their marketing performance and drive sales.
Resolving the frustration
Unlike existing options for home builders that rely on old, disconnected data sources, Audience Town's Market Assessment Bundle delivers:
Buyer profiles based on real-time homebuyer data, instead of 4-year-old census data.
New property sales updated in days, instead of months.
Listing data refreshed daily, automatically and in-platform.
"Audience Town Market Assessment Bundle helps you sell the homes you're already building much more efficiently, with real-time data based on your market and competition," shared Matt Wilson, VP of Maronda Homes. "Instead of the old way, which relied on months or years-old data and manual work from numerous staff departments, we're acting on fresh insights and seeing the results in real-time, unbiased."
This is why the Market Assessment was built: to change the way sales and marketing teams can serve their customers.
Features Include:
Compare Competitive Properties: Benchmark your homes against comparable new construction and resale listings & sales in your area. Compare lot size, square footage, beds/baths, unique features, neighborhood amenities, and more.
Access Real-Time Insights: Explore inventory, sales, and property data powered by CoreLogic & Audience Town. Many transactions are added within days not months.
Analyze Buyer Profiles: Understand buyer demographics and behaviors with data updated to the month. Build your buyer profile from the actual people buying homes nearby, not everyone who lives in the area.
The CoreLogic Advantage
CoreLogic uses 22,000+ data sources to capture 99.5% of all transactions in the country. With 4.5 billion records spanning 50+ years, CoreLogic's sales and property data powers the listing portals. Nearly all the top 100 mortgage originators and top 25 insurance carriers rely on CoreLogic's data for servicing, underwriting, and claims management.
"Audience Town's comprehensive understanding of prospective new build-buyers with CoreLogic's industry-leading property data is a win-win for homebuilders," said Eric Wrobel, Vice President of Property Intelligence at CoreLogic. "Providing transactional real estate data and property details is what we do best, and this new alliance with Audience Town, will allow homebuilders to thrive in this highly competitive market.
For more information about Audience Town's platform, visit https://www.audiencetown.com/solutions/analytics-platform.
"This is the product home builders have wanted, but did not know was possible," said Ed Carey, CEO of Audience Town. "The Market Assessment Bundle provides the first 360 degree view of people, property, and leads, allowing homebuilders to not just know who is moving, but what they're buying, where they're coming from, and why."
This achievement expands the impact of Audience Town's mission to empower home builders with unparalleled insights and tools to enhance their marketing performance and drive sales.
Resolving the frustration
Unlike existing options for home builders that rely on old, disconnected data sources, Audience Town's Market Assessment Bundle delivers:
Buyer profiles based on real-time homebuyer data, instead of 4-year-old census data.
New property sales updated in days, instead of months.
Listing data refreshed daily, automatically and in-platform.
"Audience Town Market Assessment Bundle helps you sell the homes you're already building much more efficiently, with real-time data based on your market and competition," shared Matt Wilson, VP of Maronda Homes. "Instead of the old way, which relied on months or years-old data and manual work from numerous staff departments, we're acting on fresh insights and seeing the results in real-time, unbiased."
This is why the Market Assessment was built: to change the way sales and marketing teams can serve their customers.
Features Include:
Compare Competitive Properties: Benchmark your homes against comparable new construction and resale listings & sales in your area. Compare lot size, square footage, beds/baths, unique features, neighborhood amenities, and more.
Access Real-Time Insights: Explore inventory, sales, and property data powered by CoreLogic & Audience Town. Many transactions are added within days not months.
Analyze Buyer Profiles: Understand buyer demographics and behaviors with data updated to the month. Build your buyer profile from the actual people buying homes nearby, not everyone who lives in the area.
The CoreLogic Advantage
CoreLogic uses 22,000+ data sources to capture 99.5% of all transactions in the country. With 4.5 billion records spanning 50+ years, CoreLogic's sales and property data powers the listing portals. Nearly all the top 100 mortgage originators and top 25 insurance carriers rely on CoreLogic's data for servicing, underwriting, and claims management.
"Audience Town's comprehensive understanding of prospective new build-buyers with CoreLogic's industry-leading property data is a win-win for homebuilders," said Eric Wrobel, Vice President of Property Intelligence at CoreLogic. "Providing transactional real estate data and property details is what we do best, and this new alliance with Audience Town, will allow homebuilders to thrive in this highly competitive market.
For more information about Audience Town's platform, visit https://www.audiencetown.com/solutions/analytics-platform.
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