For Agencies
Your Secret Weapon for Home Builder Marketing Performance
Why Partner
Smarter data. Better campaigns. Happier clients.
-
Launch smarter prospecting and targeting campaigns based on home mover signals and first-party data.
-
Track full-funnel ROI, from ad click to home sale.
-
Offer analytics and media execution as a premium service.
-
Get platform access and support from our in-house team.
Real Use Cases
What you can do with Audience Town.
Run ad campaigns across channels.
Target home movers with powerful ad campaigns across CTV, streaming audio, display, direct mail, and Meta.
Track marketing performance and ROI.
Our platform shows you what's working so you can generate more traffic and better leads.
Share reports with your clients.
Built-in sharing features empower you to collaborate and coordinate with ease.
Prove marketing wins.
Optimize by buyer profile, market, and community. With full-funnel tracking, see what's working and prove performance.
Actionable Insights
Data you can't get anywhere else.
Predictive Move Data
Know who is predicted to move in the next 12, 6, and 3 months, and who has actually moved in the last 12 months.
Home profiles
Learn about your property and market: home value, household size, average price per square foot, top builders, and more.
Real-Time Updates
Our data updates every 72 hours (or less), so you get real time insights you can act on.
Consumer Demographics
See renter vs buyer, income, credit score, size of household, age, gender, and more!
Purchase Data
Your audience is shopping. What are they buying? Gain insight on purchase categories, payment methods, and more – for online & offline purchases.
Interests
To attract your audience, you need to understand them. Learn about general interests like media affinity, travel, sports, music, reading, and more.
Testimonials
What Our Clients Are Saying
At Bokka, we believe marketing strategies need to be grounded in data, not hunches. Audience Town is a must-have for us for this reason.
Paula Hugget
Partner & VP of Client Services, Bokka Group
Many of our clients are looking for deeper insights, and Audience Town’s platform allows me to meet, and exceed, these needs.
It’s also a great tool for persona building, which we use to drive our marketing strategy.
Chris Ochs
VP of Marketing, Graphic Language
K. Hovnanian Homes is a data-driven organization, and Audience Town’s analytics provides my team with deeper consumer intelligence than any standard tools we’ve come across.
Using Audience Town’s reporting allows my team to better communicate and market to their regional customers with more informed decision-making.
Ryan Clune
VP of Digital Marketing, K. Hovnanian Homes
Book a Free Walkthrough
Insights & Resources
Home Builder Marketing
Blueprint: How to Plan a Home Builder Marketing Budget
Learn how to effectively plan and adjust your home builder marketing budget to generate leads and dr...
Keep Reading
Home Builder Marketing
Blueprint: How to Market a New Home Community Launch
Discover how to effectively market new home communities by understanding buyers, optimizing channels...
Keep Reading
Home Builder Marketing
Blueprint: How to Build a Home Buyer Profile
Discover the importance of accurate buyer profiles in home builder marketing. Learn how to refine yo...
Keep Reading