Audience Town is proud to be featured in HousingWire (formerly The Builder's Daily).
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In this article we discuss how homebuilders are at another inflection point. Just as the industry adapted quickly during the pandemic, there’s now a new opportunity to evolve — and a real risk in standing still.
Today’s homebuyers behave differently. They’re more informed, more mobile, and more intentional about when and how they buy. Yet many builders are still relying on instinct and generic analytics tools that weren’t designed for the complexity of the homebuying journey. The result is missed insight, wasted spend, and decisions based more on gut than evidence.
The article makes a clear case: the builders who win next will treat marketing as a strategic growth engine, not just a lead generator. That means adopting data and AI built specifically for housing, understanding who buyers actually are, and aligning marketing decisions to real buyer behavior, especially in a market where demand is cautious and competition is high.
The takeaway is simple. The opportunity is still there. But capturing it requires evolving how we understand, reach, and engage modern homebuyers.
Read the full article on HousingWire here.
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