HousingWire got an exclusive look at our 2026 State of Home Builder Marketing report, and wrote an in-depth article about who's buying, what those transactions look like, and implications for home builders.
The key takeaway:
"Benchmarks like traffic, leads, absorption rates and the three, four or five orders per community per week that traditionally define a healthy sales pace are in wide use. When buyers are scarce, however, success increasingly comes down to little numbers: finding the households with the means and motivation to move, understanding where they are in the buying journey and converting them one sale at a time."
Read the full article here: https://www.housingwire.com/articles/builder-marketing-2027-planning/
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