The only AI marketing platform built for home builders

Audience Town is a marketing analytics and activation platform built exclusively for home builders. It shows you who is visiting your communities online, connects that traffic to real buyer profiles, and tells you which marketing channels are actually driving qualified leads and home sales. Unlike generic analytics tools, it's built for new construction, with data and reporting specific to community-level performance.

In other words, we show you who actually is buying in your market, so you can build a perfect ideal customer profile. Then, we show you if you're reaching the right people. A dedicated CSM will walk you through the results and make recommendations. When you're ready, we help you activate your audience with ad solutions like direct mail, digital display, streaming TV and audio, and so much more. It's a full-service home builder marketing solution.

No. Our platform is easy to use, and we offer hands-on support or fully managed advertising services if you want a turnkey solution.

Absolutely. We work directly with many agencies on marketing analytics and advertising activation.

Many builders use our platform to measure performance and even give their partners access to the data.

Wondering how long it takes to get started with Audience Town? Most builders are live within a few days. Setup is simple, and our team handles onboarding from start to finish.

We'll start by adding a pixel to your website. This takes just a few clicks and under ten minutes.

If you're working with us on managed advertising services or direct mail, the process is similarly easy! Our team provides white glove support every step of the way.

Audience Town is built specifically for home builders, unlike Google Analytics or HubSpot, which are general-purpose tools.

Google Analytics tells you how many people visited your site, and shows you a little about them. Audience Town tells you who they are, whether they're likely in-market buyers, and which of your campaigns drove them there. We even reveal what kind of car they drive, their income, their age, what industry they work in, and so much more.

It connects anonymous site traffic to real buyer profiles using Whengine®, the only home mover intelligence engine. Whengine is built on the #1 superset of consumer and property data covering 280M US adults and 120M households to identify who is likely to move where, why and when.

We don’t just track page views or form fills. We connect anonymous website traffic to real home buyer behavior, segment your audience based on mover signals, and show which communities, campaigns, and channels are actually driving sales.

Plus, we include insights no other platform can offer, like buyer demographics, behavior before the lead form, and hyperlocal market comparisons.

If you’re building and selling homes, this isn’t just different. It’s the insight you’ve been missing.

First, we help you generate more traffic. Then we help you ensure you're generating the right traffic, by allowing you to qualify visitors as soon as the first site visit.

How?

With Whengine®, built on the #1 superset of consumer and property data, we show you:

• Who is actually buying in your area with perfect buyer profiles built on real, recent home transactions.
• If you're generating traffic that matches that profile (even if they never fill out a form).
• Who is likely to move, based on our proprietary home mover predictions.
• Which channels drove the best quality leads, so you can double down on them.

With all that data, we help you align your marketing and sales teams. You can prove that marketing generated high quality leads. (You can even empower your sales team with data to recognize hot prospects when they walk through the door for a tour.)

You can also use Audience Town to launch targeting campaigns across a variety of channels, from direct mail postcards to smarter retargeting on Meta.

Foundation is the Audience Town platform subscription, and it helps you reach home movers on day one. You can see who's visiting each community and what's working across your marketing and sales.

Foundation includes the Advertising Suite:

• Prospecting Audiences, so you can build your own audience of likely home movers from Whengine data or use one of ours.
• Ability to launch geofencing, CTV, display and direct mail campaigns in the Advertising tab, and see the results in real time. That includes view-through sessions, the visits from people who saw an ad and came to your site later without clicking, so marketing finally gets credit for them.

Want to follow leads all the way to closings? The Attribution Add-On connects your CRM to show which channels drove sales.

Yes. Prospecting Audiences is included in Foundation. In Audience Explorer, build your own audience of likely home movers from consumer intelligence and property data like likely mover status, home value, current mortgage rate, length of residence, dwelling type and interests. Location is optional: pick ZIP codes, cities, counties or states, and target a radius around your model home when you set up the campaign. Or use one of our pre-built audiences, which you pick when you set up a campaign.

Then launch it from the Advertising tab on geofencing, CTV, digital display or direct mail (4x6, 6x9 or 6x11), or push it to Meta. You see the audience size before you spend anything, results show up in real time, and you're invoiced after the campaign runs, based on actual spend.

Fair Housing guardrails are built in. If an audience uses a filter that can't be used for advertising, the platform asks you to remove it first. If you'd rather describe what you want, Whengine AI can build the audience from a plain-language request.

We work with home builders across the country, from local firms to national brands. Our clients include production, master-planned communities, multifamily developers, and semi-custom builders.

Yes. We show you buyer traffic, engagement, and conversion data by community, so you can see what’s driving results.

We also show you benchmark audiences of home buyers in your area, so you can compare your community's traffic and engagement to real recent home buyer data. Why does this matter? It helps you see if you're reaching the right people.

Yes. Many builders use our platform to measure organic traffic, paid search, buyer behavior, and community performance - even without our ads.

Audience Town is affordable, and designed to fit home builder marketing budgets. We customize pricing to fit every customer's needs and scale. That said, it costs a tiny fraction of your marketing and sales budget, and makes the rest work harder.

Most builders recapture their investment quickly by identifying which channels are underperforming and reallocating budget to what works.