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Audience Town University

Everything you need to start using the platform with confidence.

Whether you're brand new to the platform or looking to sharpen your strategy, Audience Town University provides short, practical lessons designed to help you understand your data, improve your targeting, and make better marketing decisions.

Powered by real-world builder marketing use cases, each lesson is built to help you move from insight to action.

Watch Lesson 1

Foundations Course

In less than 30 minutes, you'll learn the core concepts, vocabulary, workflows, and reporting frameworks that will help you become an expert home builder marketer. Designed for every new Audience Town customer.

1-Jun-22-2026-05-43-51-4346-PM

Lesson 1: What Audience Town Does For You

Understand how Audience Town replaces fragmented marketing tools with a unified platform powered by Whengine® intelligence.

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2-Jun-22-2026-05-43-51-4341-PM

Lesson 2: Your First 30 Days

Know exactly what to expect during onboarding and what you should be doing in your first 4 weeks.

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Lesson 1

Lesson 3: How Whengine Works

Learn how Audience Town identifies real households. Plus, why household-level intelligence matters.

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Lesson 4: The Vocabulary

Master the key terms you'll use every day, including Whengine®, ICP, Match Rate, Attribution, Audience Segments, and Live Table.

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Lesson 5: The ICP Check

Learn how to compare your actual visitors against your ideal buyer profile so you can maximize the marketing activities that work and reallocate what doesn't. (If you only learn one workflow in Audience Town, make it this one!)

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Lesson 6: The Live Table

Explore the platform's most important workspace and learn how to analyze household-level visitor data you won't find anywhere else.

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Lesson 7: From Insight To Action

Now that you've learned how to use the platform, it's time to turn audience intelligence into smarter targeting, stronger campaigns, and better marketing decisions.

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Lesson 8: Showing Your Work

Marketing rarely gets the credit it deserves. In this lesson, you'll learn how to communicate impact and tell a compelling marketing story to leadership using our benchmark chart.

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Learn More

Schedule an exploratory call with our team to see if Audience Town is right for you.