Audience Town at IBS 2026: Where to Find Us and What We’re Bringing to the Show

Every year, the NAHB International Builders’ Show brings the home building industry together to talk about what’s changing, what’s working, and what’s next.

This year, Audience Town is showing up with a clear focus: helping builders understand today’s buyer, make smarter decisions, and activate insight in ways that actually drive performance.

If you’re heading to IBS 2026, here’s where you’ll find us, what we’re sponsoring, and how to connect while you’re there.

Where You’ll Find Audience Town at IBS

Education Session: Ed Carey on AI and the Modern Buyer

Audience Town CEO Ed Carey will be speaking on how AI is reshaping buyer behavior and what builders should actually pay attention to as technology continues to influence the path to purchase.

Rather than focusing on tools or trends in isolation, the session centers on how builders can use data and intelligence to make better decisions in a more complex buying environment.

👉 View Ed’s IBS session here

Sales Central Session: How to Maximize Buyer Demand with Kolter Homes

Join us for this Sales Central conversation with Kolter Homes, featuring Jaime Godwin, Director of Marketing Communications.

The discussion will focus on how Kolter approaches lead conversion in a slower, more deliberate buying environment. Topics include separating new and returning buyers, improving the handoff between digital and onsite teams, and staying relevant without rushing the buyer journey.

This session is grounded in real experience, not theory, and offers practical takeaways for teams navigating longer consideration cycles.

👉 Learn more

Sales Central Sponsorship

We’re proud to sponsor Sales Central again this year.

Sales Central is one of the most practical, high-traffic areas of IBS, focused on what actually drives sales performance in today’s market. We’ll be spending time there throughout the show, connecting with builders and continuing conversations sparked by the education sessions.

Presentation Downloads (Coming Soon)

We’ll be sharing select presentations and supporting materials following IBS.

Check back here to download:

• Ed Carey’s IBS education session slides
• Sales Central presentation materials
• Additional Audience Town resources from IBS 2026

(Links will be added as materials become available.)

Let’s Connect at IBS

If you’ll be at IBS and want to connect with the Audience Town team, we’d love to hear from you. We’ll also be hosting a few small dinners during the week and are happy to share details.

Reach out, say hello, or stop by Sales Central while you’re there.

We’ll see you in Orlando.