EGStoltzfus reignites sales with Audience Town’s Audience Intelligence

For years, EGStoltzfus had a clear understanding of who their buyers were and why they chose to live in their communities. But when sales at one of their single-family home communities came to a standstill, instinct alone wasn’t enough to fix it.

This case study explores how EGStoltzfus used real-time audience data to identify a critical disconnect, recalibrate their marketing strategy, and turn stalled demand into signed contracts.

The challenge: A proven community suddenly not selling.

Spring Meadow Reserve, a single-family home community in Hampden, Pennsylvania, had historically performed well. With homes starting from $400Ks, the neighborhood was in-demand particularly among local families who worked nearby.

But after outsourcing their sales and marketing efforts to a third-party team, something changed.

For months:

• Not a single home sold

• Sales momentum stalled

• Internal confidence in lead quality eroded

Despite steady site activity, the community wasn’t converting. Leadership needed answers fast.

How Audience Town helped: Real-time audience intelligence data revealed the problem.

After launching with Audience Town, Paul McBride and the EGStoltzfus team began reviewing real-time audience insights tied directly to Spring Meadow Reserve’s website traffic.

One metric immediately stood out:

Only ~2% of website visitors matched their ideal customer profile. That profile included a mix of demographic and lifestyle attributes, and was based on historical performance data about who was most interested - and ultimately purchased - in the community. 

The problem was clear: they weren't reaching the audience that was proven to appreciate this community's mix of location, design, and amenities.

With this insight, EGStoltzfus began adjusting marketing to connect with and convert those in-market families who'd love the community.

The solution: Realigning marketing with the right home buyers.

Armed with concrete audience intelligence (not guesses or gut feelings), EG Stoltzfus made decisive changes:

• Ended the third-party sales and marketing relationship that was driving a high volume of "poor fit" traffic.

• Rebuilt marketing efforts to intentionally reach the right demographic segments.

• Used Audience Town to monitor audience composition in real time and adjust quickly.

Instead of waiting months for lagging indicators, or letting another year go by with subpar performance, the team started seeing results in real-time. They knew who was actually showing up and whether strategy shifts were working. And those changes were working.

The Results: Audience alignment led to sales momentum.

The impact was both rapid and measurable:

• Website visitors that matched their ICP increased from 2% to 20%

• This shift occurred within 8–10 weeks

And most importantly...

With Audience Town, EGStoltzfus sold 4 homes shortly after the marketing realignment. 

By reconnecting with the audience that had historically driven success, Spring Meadow Reserve regained sales velocity without changing the product itself.

In just a few weeks, Audience Town delivered:

• Audience Clarity: Our real-time demographic insights identified who was and wasn’t engaging.
• Faster Decisions: We replaced assumptions with data-backed confidence.
• Sales Recovery: Converted audience alignment into real contracts.

Ready to see what Audience Town can do for your communities? It's easy. Book a quick exploratory call with our team to see how you can get started today.