Dallas Housing Market Report: Who's Buying in 2025

The Dallas housing market continues to shift in 2025. While national trends point to softening prices and longer sales cycles, Audience Town’s latest data tells a deeper story focused on who is still buying and what they care about most.

This Market Spotlight covers over 47,000 listings and sales in the Dallas area between January 1 and October 26, 2025. Powered by Audience Town’s Whengine™, the report goes beyond pricing trends to reveal the real people behind the purchase, and what that means for home builders and the marketers planning for 2026.

What Makes This Report Different

Most market reports stop at pricing. This one starts with buyers.

Audience Town’s Whengine™ tracks the behaviors, motivations, and preferences of real home buyers. That means you’re not just looking at what sold; you’re seeing who’s moving, why they’re buying, and where they're coming from.

If you’re building communities or managing marketing budgets in Dallas, this is the data you actually need.

Dallas Housing Market Overview (Jan–Oct 2025)

Total Sales: 27,056 homes
Total Listings: 20,983 homes
Average List Price: $612,155
Average Sales Price: $597,133
Price per Sq. Ft.: $268
Average Days on Market: 80

Audience Town tracks average values (not medians) to reflect real-time shifts more quickly, particularly at the higher or lower ends of the market.

Who’s Buying Homes in Dallas in 2025?

Audience Town’s buyer data provides a clear picture of the people driving demand in Dallas right now.

Demographics and Financial Trends

Age Range: Concentrated between 30–49; strong presence of Millennial and Gen X buyers
Household Income: About 30% of buyers have a HHI is $50-100K, while another 18% earn $100-150K per year.
Pets: 50%+ have at least one dog; outdoor space and nearby recreation matter.
Ownership Type: Nearly all are owner-occupants; 90% are current home owners.
High Credit Score: A large percentage of these buyers have very strong credit scores (about 1 in 5 have a credit score over 790).

What Features Do Dallas Buyers Want?

Today’s Dallas buyer is clear on what they need, and what they’re willing to pay for.

Most Purchased Layouts: 3–4 bedrooms, 2–3 bathrooms
Top Price Ranges: $200K–$500K dominates, with high $1M+ activity holding steady
Common Lot Sizes: 7,000–11,000 SF remains standard
Most Desired Features: Garage, laundry room, pool, home office, solar

Home composition data in Dallas in 2025. Green is sold homes, while blue is listings.

What Drives Dallas Buyers: Lifestyle & Behavior Insights

Beyond square footage, buyers in Dallas are making choices based on how they live.

Top Interests: Cooking, dining out, new technology, and live events
Fitness & Recreation: Weight training, golf, and fishing remain popular.

Where Are Buyers Moving From?

Audience Town pinpoints buyer origin ZIP codes, not just generic migration trends.

70% are moving from within Texas, primarily inside the greater DFW metro.
Top ZIP code origins: 75231, 75248, 75219, 75040, 75149
Most relocations are suburban-to-suburban.
Redfin confirms: 71% of Dallas homebuyers search within the metro (Redfin)

We're looking at a group of buyers here who are fiscally savvy, active, and overwhelmingly coming from another suburban area in Texas.

What Builders and Marketers Should Do Next

To compete in Dallas's competitive market, you need buyer-level precision.

Here’s what our data says:

Focus on buyers earning above the median family income in the US, with pets, currently living in Texas.
Design for what sells: garages, pools, flexible floor plans, and lifestyle features
Target by ZIP code, not just radius or demographic guesses
Use attribution and buyer insights to prioritize high-conversion campaigns
Tailor messaging to lifestyle and intent, not just incentives or price

Audience Town can help you identify, understand, and reach the buyers who will actually close. And keep in mind that your community can easily buck all of the hyperlocal trends. That's why it matters to have data about your community in addition to your market.

📥 Download the Full Dallas Market Snapshot

Get the full report, including buyer trends, ZIP code intelligence, and marketing recommendations for Q4 and beyond.

Click here to download the full report

Includes:

Pricing trends and list-to-sale analysis
Buyer demographics and lifestyle data
Top ZIP codes and school districts