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Home Builder Sales & Marketing Platform

Better Traffic. Quality Leads. More Sales.

Learn more about Foundation, the only sales and marketing platform built for home builders.
In your exploratory call, you'll see how to:
  • See if you're reaching your ideal customer with traffic and lead analysis.
  • Improve paid search performance by focusing on keywords that deliver quality leads.
  • Launch smart retargeting and direct mail campaigns.

And get ballpark pricing to see if Audience Town could be a fit for you.

Clickable Demo

See Audience Town in action

Take a free, self-guided tour and see how Audience Town helps you improve marketing in 5 clicks.

 

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With Foundation, it's easier to market and sell homes.

Launch Marketing Campaigns
Audience Town is built upon better consumer intelligence than you can get anywhere else. Because when you know your ideal customer, you can market better and sell faster. With our integrated ads and direct mail, we'll even help you reach them.

Measure Performance Across Channels
With our full-funnel analytics solution at your fingertips, you can measure your performance from first click to closing.

Improve ROI & Reduce Waste
Now that you actually know what's working, you can double down - and fix or cut what's not. After all, guesswork is expensive.

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Better Traffic

Qualify visitors as soon as the first site visit.

Buyers are in market for 100+ days before they ever fill out a form. With Audience Town, you can find out who is serious about purchasing your homes.

You'll even get visibility into anonymous visitors so you can see where your qualified traffic comes from...without a form fill.

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Better Leads

Know your people. Sell more homes.

It's simple: when you know your target customer profile and how to reach them, you can sell more homes. Audience Town delivers consumer insights that no one else can. Improve marketing, speed up sales, and boost ROI.

Audience Town Attribution Analysis Add-On

Faster Sales

Close qualified leads faster.

Align your team around trusted insights, so you can make fast, confident decisions based on what’s working right now. No more gut instincts and guesswork.

Pro-Grade Solutions

Supercharge your subscription with add-ons built for builders.

Attribution Add-On

Full-funnel attribution analysis. On and offline.

See which channels actually drive sales using Attribution Add-On with CRM integration. You'll get full-funnel visibility from first visit to final closing, with on- and offline insights.

  • See which channels and campaigns drive qualified traffic, appointments, and sales.
  • 1:1 lead matching reveals demographic and financial health of your CRM leads.
  • Prove marketing performance to leadership and your sales team.

This is the gold standard of marketing analytics. 

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Smarter Retargeting

Audience Targeting Add-On

Reach your site visitors (and exclude recent buyers, agents, and bots) with smarter retargeting ads.

 Your custom Meta audience updates in real-time, so the moment you attract qualified traffic, they’re already being retargeted. No lists. No uploads.

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Prospecting & Retargeting

Launch direct mail campaigns in a few clicks.

Retarget your website visitors with automated postcards to their door. Or, send prospecting cards to potential buyers who fit your ICP. The options are endless with SaaS-powered direct mail, built for home builders.
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Reach Home Buyers

Multi-channel ads for home builders, managed by experts.

Want your prospects to see your ads on Netflix? Audience Town offers CTV (connected TV), streaming audio, and geofencing ad services to select home builder clients and agency partners. 

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