Now Re+AD This scores an exclusive video interview with Tom Kershaw about new and improved online advertising standards as a result of recent Google policy changes. The entire advertising supported web will be safer for consumers and easier for advertisers to find their prospects online, says Tom.
TOM KERSHAW ON THE FUTURE OF INTERNET ADVERTISING
Audience Town CRO, John Peragine interviewed Tom Kershaw, a luminary in the world of online advertising, and one of the technologists leading the change of how online advertising functions for consumers, brands, and publishers. As CTO of Magnite and the Chairman of Prebid.org, Tom explains Google's latest ad targeting announcement and what it will mean for performance advertising categories like real estate.
40% of Millennials
Are Comfortable Buying Homes Online They Haven't Seen In Person
(Zillow Survey)
Entrepreneur:
Google Plans to Stop Targeting Ads Based on Your Browsing History
Architectural Digest:
Apparently, Nearly 40% of Millennials Are Comfortable Buying Homes Online | Architectural Digest
Forbes:
Why Real Estate Instagram And Facebook Ads Fail, And How To Fix Them
NPR:
Why America Is Moving: Money, Space, Family, Lifestyle
New York Times:
Where Have All the Houses Gone? - The New York Times (nytimes.com)
Builder:
KB Home and Well Living Lab Unveil 'Healthy Living' Concept Home | Builder Magazine
“In the end, Google’s announcement that they will focus on Privacy Sandbox isn’t just predictable, it’s welcome. It means they’re going to actually use the same tools as the rest of the industry.”
- Tom Kershaw
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