Now RE+AD This - February: CTV Edition

These days, there are limited things people can still do—moving homes and consuming a lot of digital content being two of the most popular. This month we look at how these two essential activities are leading real estate marketing companies to wade into ConnectedTV advertising for the first time.

With so many people moving and watching more ConnectedTV than ever before, advertising on places like Hulu, Roku, and YouTube is a smart marketing play. We are seeing luxury companies jump in first—turning highly produced videos into TV ads that can easily run on ConnectedTV channels using existing ad platform technology, without needing big budgets, contracts, or setups.

TV has been the great unknown for real estate, but the industry is cancelling balloon marketing and starting data-driven ConnectedTV advertising on phones and TVs. Easy, targeted, and high performing, it’s a new day for showcasing property to people in search of it.

STAT OF THE MONTH
US CTV ad spending will increase 40% to $11.3 billion in 2021 (eMarketer)

CURATED NEWS & UPDATES
NYTimes:
The 5 second Super Bowl ad from Reddit demonstrates how good short video ads win.
Polar:
State of Digital Media Q1 2021 Deck
GCA:
PropTech 2020 Year-End Review
Realogy:
Realogy Unites Agent Lead Generation Programs To Harness The Power Of Realogy's Expansive Network
Rishad:
Ruptures in the Mediascape.

QUOTE OF THE MONTH
"Most people on Zillow are not moving. People look at real estate
because it’s fun, but they move because of life events.”
- Ed Carey on the SNL Zillow skit

MORE FROM AUDIENCE TOWN
• Connected TV for Real Estate - Learn More
• Audience Town raises $2.1M to accelerate real estate advertising platform booming housing market - Learn More

Want to learn more about Connected TV? Reach out - we'd love to hear from you!