---
title: "Now RE+AD This - February: CTV Edition"
description: TV has been the great unknown for real estate & moving, but the industry is cancelling balloon marketing and starting data-driven ConnectedTV advertising.
---

[Audience Town Blog: Education and opinion about real estate advertising ](https://www.audiencetown.com/blog)

# [Now RE+AD This - February: CTV Edition](https://www.audiencetown.com/blog/nrt-february)

 Written by [Ed Carey](https://www.audiencetown.com/blog/author/ed-carey) | Mar 4, 2021 11:01:42 AM

 

These days, there are limited things people can still do—moving homes and consuming a lot of digital content being two of the most popular. This month we look at how these two essential activities are leading real estate marketing companies to wade into ConnectedTV advertising for the first time.

With so many people moving and watching more ConnectedTV than ever before, advertising on places like Hulu, Roku, and YouTube is a smart marketing play. We are seeing luxury companies jump in first—turning highly produced videos into TV ads that can easily run on ConnectedTV channels using existing ad platform technology, without needing big budgets, contracts, or setups.

TV has been the great unknown for real estate, but the industry is cancelling balloon marketing and starting data-driven ConnectedTV advertising on phones and TVs. Easy, targeted, and high performing, it’s a new day for showcasing property to people in search of it.

STAT OF THE MONTH  
US CTV ad spending will increase 40% to $11.3 billion in 2021 (eMarketer)

 CURATED NEWS & UPDATES  
NYTimes:  
[The 5 second Super Bowl ad from Reddit demonstrates how good short video ads win.](https://www.nytimes.com/2021/02/08/business/media/reddit-super-bowl-ad.html?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9qKUlT8WFxSe-poD33Jfi45KlzDiA16SBASwFo2104Ybn1s9ZD34OKbmwfQdF1UyUzwuCv)  
Polar:  
[State of Digital Media Q1 2021 Deck](https://app.hubspot.com/documents/4934439/view/109950884?accessId=410ca9&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9qKUlT8WFxSe-poD33Jfi45KlzDiA16SBASwFo2104Ybn1s9ZD34OKbmwfQdF1UyUzwuCv)  
GCA:   
PropTech 2020 Year-End Review  
Realogy:  
[Realogy Unites Agent Lead Generation Programs To Harness The Power Of Realogy's Expansive Network](https://www.realogy.com/2021/02/11/realogy-unites-agent-lead-generation-programs-to-harness-the-power-of-realogys-expansive-network/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9qKUlT8WFxSe-poD33Jfi45KlzDiA16SBASwFo2104Ybn1s9ZD34OKbmwfQdF1UyUzwuCv)  
Rishad:  
[Ruptures in the Mediascape.](https://rishad.substack.com/p/ruptures-in-the-mediascape?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9qKUlT8WFxSe-poD33Jfi45KlzDiA16SBASwFo2104Ybn1s9ZD34OKbmwfQdF1UyUzwuCv)

QUOTE OF THE MONTH  
"Most people on Zillow are not moving. People look at real estate  
because it’s fun, but they move because of life events.”  
- Ed Carey on the SNL Zillow skit

MORE FROM AUDIENCE TOWN  
• Connected TV for Real Estate - [Learn More](https://www.audiencetown.com/connected-tv)  
• Audience Town raises $2.1M to accelerate real estate advertising platform booming housing market -[ Learn More](https://www.audiencetown.com/news2/seed-funding)

 

Want to learn more about Connected TV? [Reach out](https://www.audiencetown.com/ctv-form) - we'd love to hear from you!

[View full post](https://www.audiencetown.com/blog/nrt-february)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ed Carey"
  },
  "dateModified" : "2021-03-04T14:09:56.442Z",
  "datePublished" : "2021-03-04T11:01:42Z",
  "headline" : "Now RE+AD This - February: CTV Edition",
  "image" : {
    "@type" : "ImageObject",
    "height" : 491,
    "url" : "https://f.hubspotusercontent30.net/hubfs/2603784/pasted%20image%200%20%286%29.png",
    "width" : 470
  },
  "mainEntityOfPage" : "https://www.audiencetown.com/blog/nrt-february",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://2603784.fs1.hubspotusercontent-na1.net/hubfs/2603784/AT%20Logo.png",
      "width" : 484.1379
    },
    "name" : "Audience Town "
  }
}
```