Your Audience Report
Our flagship analytics. Your Audience Report allows you to easily understand your real estate consumers more fully than any other platform.
Consumer profiles, interests, and households so you can find opportunity and take action to improve business goals.
Generate Consumer Analytics From Your:
Analytics About Home Movers that go Beyond traditional tools
Home Profiles & Demographic
Who’s your current prospect or customer? Includes Home Value, Household Size, Renter vs Buyers, Income, Size of Household, Age & Gender. Plus more!
Financials
Understand Financial Health, Household Savings, Net Worth, Discretionary Income, Mortgage Type, Loan Type, Investment Type
Purchase
What are they buying? Purchase Categories, Payment Methods, Online & Offline Purchases
Interests
General Interests, Media Affinity, Travel, Sports, Music, Reading
When is Your Customer Moving?
Are your customers moving in the next 6 to 3 months or have they already moved? Your Audience Report maps your audiences across Audience Town’s unified 24-month Home Journey to see when they are predicted, confirmed, or settling in to a new home.
Activate Your Analytics
Take action by pushing audience data to your preferred marketing platform to improve your accuracy to home movers
Audiences
Send data to your preferred advertising technology as well as Facebook
Ads by Audience Town
Setup, manage, and track performance directly through our ad manager custom built for real estate marketing teams.
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Measure Your Lift & Transactions
Don’t guess if your audience is on the move, see for yourself! Measure the impact of your mover marketing strategies by comparing trends, personas and overlift lift in key stages of the Home Journey.
“We do a lot of research about who buys our new construction communities and Audience Town is able to find those specific audiences online using a unique blend of online and offline data.”
