When marketing real estate, home goods, moving services, financial products, insurance, or anything else related to moving, your audience exists at a specific moment on the home journey. Get access to unique analytics so you can easily understand your consumers more fully than any other platform.
People are likely to move when they start the conversation, not after they’ve closed on their new house and you missed it. It’s all about data and life events.
Your audience is scouring the listings and working out financing—don’t miss this window! It could last a year or be gone in a flash. Many of the “leads” you’re getting from real estate platforms and Google are already too late.
People are likely to invest in your products and services as they enter the wide world of moving, renovations, and big ticket purchases for their new home.
Time to panic! Moving trucks, boxes, all the fun stuff... serve your audience in their time of need with with what they need most during this time.
Living out of boxes and sleeping on the floor is exciting—for a few days anyway. Now your audience needs all kinds of services like takeout and meal kits to make it through the unpacking period unscathed.
Market to your audience as they settle in and personalize their new home—now is the time for art, bedding, paint, and more. And, people are likely to make other big ticket purchases like buying a new car within a year of moving.
Your audience is on the move, so you need a specialized data and analytics platform built just for you. It's time to seize your moment on the home journey.