Don’t get us wrong. We love balloons. But when they’re tied to an “open house” sign, balloons remind us of why we started Audience Town. Put simply, the journey to find a new home doesn’t start at the threshold of an open house.
The home journey is a long and emotional road that often begins with big life changes like a new job, a wedding, a new baby, a retirement, and more. And with every step someone takes toward that new home, they throw off data signals that marketers could be using but aren’t.
Instead, real estate marketers are plunging dollars into newspaper ads, listing platforms, paid search, and, yes, balloons. Meanwhile, consumer brands are relying on stale data like change-of-address forms. We knew we could do better.
So we built Audience Town, the first platform that analyzes fresh data signals from consumers all along the 12-to-24-month moving window so you can reach your most likely customers at every stage of the emotional, exciting, and expensive home journey.
Your audience is on the move, so you need specialized data and the advertising platform built just for you. It's time to seize your moment on the home journey.