---
title: "Now RE+AD This: September"
description: "We all know Google. But do we really KNOW Google. Let’s peel back a few layers of Google’s business to understand just what exactly Google’s role is as a vendor to the real estate lead generation sector and why it keeps finding itself in the hot seat with lawmakers and consumers.
 
Audience Town Founder & CEO, Ed Carey, puts his real estate knowledge to work as he sheds insight on Google—the good, the bad & the ugly!"
---

[Audience Town Blog: Education and opinion about real estate advertising ](https://www.audiencetown.com/blog)

# [Now RE+AD This: September](https://www.audiencetown.com/blog/nrt-september)

 Written by [Ed Carey](https://www.audiencetown.com/blog/author/ed-carey) | Oct 6, 2020 5:02:37 PM

## **Google in the Real Estate Marketing Ecosystem**** **

We all know Google. But do we really KNOW Google. Let’s peel back a few layers of Google’s business to understand just what exactly Google’s role is as a vendor to the real estate lead generation sector and why it keeps finding itself in the hot seat with lawmakers and consumers.

 

Audience Town Founder & CEO, Ed Carey, puts his real estate knowledge to work as he sheds insight on Google—the good, the bad & the ugly!

 

[**TAKE ME THERE**](https://www.audiencetown.com/blog/google-in-the-real-estate-marketing-ecosystem)

 

## **More Real Estate Insights**

 

[******](https://news.audiencetown.com/blog/how-to-advertise-your-3d-home-tours)

The way people search for homes is rapidly changing. 3D home tour technology is quickly becoming the best way for builders to showcase new homes at a time when viewing real estate online is more important than ever. Learn how to take full advantage of your virtual investments with these new and exciting ways to reach a whole new set of movers across digital channels.

[**READ MORE**](https://www.audiencetown.com/blog/how-to-advertise-your-3d-home-tours)

[******](https://news.audiencetown.com/blog/book-summary)

Dror Poleg’s book *Rethinking Real Estate: A Roadmap to Technology’s Impact on the World’s Largest Asset Class* provides an interesting perspective as to how changing real estate technology invokes previous industrial revolutions to predict the evolution of how people will want to work and live. Check out our 3 biggest takeaways in regards to the future of real estate marketing.

[**READ MORE**](https://www.audiencetown.com/blog/book-summary)

[******](https://news.audiencetown.com/blog/are-ils-a-property-marketers-friend-or-frien-emy)

In the Real Estate marketing ecosystem, ILS' have become a valuable tool for listing properties for sale or rent and for generating leads to view them. If you're on the brokerage side, it's impossible to ignore the sheer scale of audiences ILS’ deliver. As the days of pocket listings held by brokerages are abruptly ending and office “exclusives” are coming under heavy scrutiny, hear our take on the role ILS’ play for marketers. 

<https://www.audiencetown.com/blog/are-ils-a-property-marketers-friend-or-frien-emy>[**READ MORE**](https://www.audiencetown.com/blog/are-ils-a-property-marketers-friend-or-frien-emy)

## **New at Audience Town:**

- [PRODUCT RELEASE: Virtual Tour Interactive Ad Unit](https://www.audiencetown.com/virtualtours)
- [PLEASE WELCOME: Jon Spiro, Senior Director Account Strategy & Sales](https://www.audiencetown.com/jon-spiro)
- [NOW AVAILABLE: Premium Connected TV Advertising Solutions](https://www.audiencetown.com/ctvlaunch)
- [PLEASE WELCOME: Mike Gellar, Vice President of Sales & Partnerships](https://www.audiencetown.com/mike-gellar)

  

[View full post](https://www.audiencetown.com/blog/nrt-september)

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