Jay Dixon
Founder, AdsIntelligence
The countdown for 2026 Home Builder Strategy Forum is on!
Join Audience Town and AdsIntelligence as we unpack fresh homebuyer research and discuss what it means for your marketing in 2027. You’ll also experience a live (never-before-seen) community walkthrough showing how those insights translate into targeting and creative decisions.
OCTOBER 28 | 1PM EST | LIVE ON ZOOM | FREE!
Featured speakers
Meet the featured guest leading our Forum. (Don't forget that you are an active participant, too!)
Kinsey Wolf
CMO, Audience Town
Give your 2027 marketing plan a stronger foundation in just 45 minutes
Drawing on 201,000 closed home sales across 25 markets and 373 million website sessions across 135 home builders, Kinsey and Jay will walk you through what the research reveals about today’s buyers. Some of this year’s findings might make you rethink your audience. Others could change how you measure engagement or where you put your advertising dollars.
We’ll get into the role of home equity, the months of research before a tour and the repeat visits that deserve your attention. Jay will bring his advertising perspective to the conversation, exploring what builders can do with those insights as they plan for 2027.
Make smarter 2027 decisions
In just 45 minutes, get clarity on where to cut, where to invest, and how to plan for performance.
Live community walkthrough
Get a behind-the-scenes look into a real builder's community in Audience Town. Learn what the consumer market data shows and how it changed the builder's marketing.
Identify potential buyers
Learn more useful ways to identify potential buyers, expanding beyond age and income to homeownership, equity and relocation patterns.
Get the perspective you need.
AdsIntelligence Founder Jay Dixon will unpack how builders can optimize their marketing using AI.
Practical & tactical
You'll leave with actionable insights you can use right away in your own planning process.
Engage in expert conversation
This is an interactive session where you'll get to engage with other home builders, marketers and executives.
Off-the-record insights
No recording, so you can chat freely in candid conversations with other leaders.
Gain a competitive edge
The forum is built for fall planning season, when every decision you make carries weight.
What you'll learn
Who's buying
What homeownership, equity and relocation patterns reveal about potential buyers.
When to reach them
What website engagement tells you as households move from researching to touring.
How to stay in the running
Ways to approach remarketing throughout a buyer’s search.
What to adjust
How to use campaign results and AI to inform your next move.
Save your spot
Oct. 28 @ 1 PM EST | Live on Zoom
Built for homebuilder marketing and sales leaders, executives and agency partners planning for 2027. Expect live polls and time for Q&A, so bring the questions your team is working through.